21 January 2014 0 Comments

Social and digital media participation values: how to protect your future

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Online values, Online responsibilities, How to establish brand values online, How to protect your future onlineIf you are still thinking Social/digital media tools will soon go away you may need to think again. For other category, they will only have account and stay inactive. This is a step above the first group though. At least their names will not be taken and used negatively online.

On the other extreme are people who must talk and talk so they can be permanently be in the news. As we know in Public relations, over communication can really hurt and that badly. There is no harm in listening, reading, observing the trend so you are adequately informed as well as learn from the foolishness of others. Someone said experience is often great when it is not yours. This is very accurate when the experience is negative.

We have taken time to observe many online users who use the social, digital media tools as revenge tool. They will take pictures of their ex and splash it on the internet. Some share private discussions on these global platforms just because the relationships had gone sour or just because they must say something. The challenge of ‘selfie’ is also here with us. For those who do not know, ‘selfie’ is an act of taking personal pictures and splashing them on the net. In a recent survey many claimed they take at least 20 photos daily. Most times, this is to seek affirmation. Unfortunately sometimes this often boomerang when their so-called ‘fans’ insult them, this may be out of sheer jealousy.

Please do not forget there are online stalkers who are keeping a tab on you and the changes you are making. They may be able to form an informed opinion about you because you have over exposed yourself. One major concern also are some who deliberately ‘exaggerate their wealth promotion’ online. Many had been mistaken to be a rich guy/babe only for the stalkers to later discover such individuals were nothing but fuzz. What about employee who use the online platform to abuse their former employers. We recently read a story about many corporate whistle blowers who are having bad time securing a new job just because they have gained notoriety and many will not want to hire them. Come to think of it, many had also forgotten Google does not forget. What is written is already written or can we say, what is posted is already posted. Even when you delete them, there are software to unearth what you think you have deleted. Given this background, we think online users must set their values right if they are thinking about their own future.

You can read but never be compelled to join the conversation: except the issue requires your inputs and you really have something to contribute, read and move on. Someone post porn related item and you post insult as comment to show ‘holier than thou’ attitude. If you must comment, use the private setting to ask the person to pull it down or report the picture to the platform owner. Do not forget your comment will give cheap publicity to the offensive item to all your friends.

When you are angry and offended, do not press the button: give your anger a few minutes to cool down. No matter what other online users might have written about you. Take time to address the issues. You will be better off. Set the record straight and allow others to fight for you.

Protect private personal information of your friends and past/present employers: People may applaud you for sharing the ‘hot’ info for now but serious potential employers may not view this as right.

When it comes to photos and videos, think like a professional: Many had argued, social media is a platform to be you. We have no argument against this. But if your future is important, you do not want to damage tomorrow by your action today. Even when your friends upload any item about you, ask them to pull it down if it does not represent your values.

Do not be an excessive publicity seeker: Publicity is good as it helps you reach a predetermined goal without financial input. But over-publicity destroys. It does more harm than good. Unfortunately many will not tell you. They will carry that impression about you and it may affect your brand’s rating.

When you share others’ information, acknowledge the source: Sometimes we copy other people materials online and share it as if we are the original creator. Unfortunately many keen users will know as they may be living on the net. Contrary to what you think, you will earn a minus in their expectations. A time is coming this may become real legal issues. It is now but many are overlooking it.

There are many other values to be established. Share yours

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