1 April 2014 0 Comments

Online Business relationship: how to safeguard your brand

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


online business, Fundamentals of online businessGreat relationships (whether business or personal) are usually built on values and other factors that can promote mutual benefit. We cannot run away from building great business partnership online today. But there are attendant challenges that we must watch out for so  we do not become victims of sharp practices that have become part of our world. In making decisions on who can become your corporate business partners online, check the following lists. This is not exhaustive anyway but anyone can start from here.

Built it on purpose: Purpose is very important in every endeavour. The online environment requires purpose of participation with personal guiding principles which must be the bedrock of every step taken. Great business relationship must be built on purpose. Stick to this purpose and never be greedy. Never think there is an overnight success anywhere. Get rich quick schemes are often scams. Be warned.

Do background check: when you meet a potential business partner, do your due diligence. Do online background checks on your own and ask questions. Look for friends, followers of the company in question. Take a look at the time their accounts are created online. If you have anyone close to their corporate office, ask the person to help you confirm. Even of it is a home office. Check their website domain details among others. Most scams organizations often create the account/website for a short term to achieve a purpose.

Constantly keep an open eye and mind: There are many surprises that can come from online business relationship. Even though we have had great partnerships that have led to Millions of Dollars business deal which kicked off from online meetings, but we must not lose sight of other tell tales stories that are not palatable as well.

Test the water: at the initial contact, please do minimize the kind of information you share. In fact, highly classified corporate decision should not be shared at all or shared sparingly without given any clue. Be the best information manager for your brand and keep an eye on what the reaction of the other parties are along the way.

Be a person of integrity and demand such: Great business is run on a high profile business route. Nothing short of that. You have got to demonstrate a high sense of value and integrity. You must also demand this. Also, never take every information from the other party as completely true in the initial stage until they proof themselves over time. Take a little step further and ask for a physical meeting if this is possible or they tell you a former credible client they have worked for which can attest to their credibility/expertise

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