15 January 2016 1 Comment

4 Key Tips Essential to Every Successful Customer-Centric Marketing Strategy

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


5 strategic keyWith more than 3.65 billion unique mobile users worldwide, there can be little argument that mobile marketing is an absolutely necessary part of any successful advertising strategy. Creating a campaign that wins you fans and converts readers into costumers almost goes without saying, but how do you accomplish that? What makes your content truly actionable? How do you stand out? These 5 tips for creating a customer-centric mobile marketing campaign will help you emphasize your business’s desire to create contact and products your audience can use, and by giving consumers the power, you give your bottom line the edge!

1. Tell Your Story Through Your Target Demographic’s Eyes
Creating and conveying a story that is unique to your business is an integral part of your branding, but how you shape that story changes it from an egocentric blast to an introduction that can gain you fans instead of turning them off. Forget what you wantfrom your audience and concentrate on what you can give to them.

2. Interaction Gets a Reaction
Blogs dedicated to the idea that your customer base need to fall in love with you exist for a reason: loyalty and long-term customer/business relationships are born of interaction and continued communication. Your business won’t win any fans by not answering the office phone and the same is true of ignoring online comments, feedback via mobile app reviews, or support tickets sent through your website. When a whopping one-third of consumers can say they have at least one negative – in a word, rude – customer service experience per month that’s bad enough, but consider too that 58 percent of those consumers who felt slighted went on to tell their friend about it. Make listening to your audience every bit as important as talking to them, and create real change based on whatever it is that you hear.
3. Pay Attention to the Numbers
The numbers don’t lie – although you may need some help interpreting them. By analysing the data created by your mobile visitors you can see where your customers are finding you, what device they’re finding you on, and what type of content – or distribution channel – is interesting them most. Cut out the dead weight – the content or channels getting little traffic or low conversion rates – and concentrate on what you’re already doing right. The goal is to make current costumers more loyal and to grow your consumer base at the same time. What better way to do that than by figuring out what you’re already doing right?

4. Enable Immediacy
We live in a world full of instant gratification, and there’s a reason for that. People like getting exactly what they want exactly when they want it, and if your website or mobile app isn’t delivering that immediacy consumers may look for it somewhere else. 70 percent of searches initiated on a mobile device lead to action in 60 minutes or less. Are you providing the tools for those actions to take place? Embed links to your products in product reviews, consider integrating QR codes that direct shoppers to your online website into print or on-site marketing, and make sure those connections work! Few things dampen the desire to buy quicker than broken link.
N.B. Article author, Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads

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  1. Why Businesses Need to Adopt Mobile Marketing Plans Today - Michael R. Blumberg - December 5, 2018

    […] year, mobile marketing grows stronger. The world currently hosts over 3.65 billion unique smartphone users. Industries are expanding rapidly, facilitating the consumer’s need for deep, dynamic mobile […]

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