22 January 2017 0 Comments

5 myths about website/Web blog ownership, online Publishing but…

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Having a website or a weblog or being a Publisher online today is the buzzword. No one wants to be left behind. Everyone wants to be involved or take advantage of the opportunity for visibility that Internet provides.

At the individual, ?small and medium scale level everyone who can is trying to say something. Others rely on social tools to communicate whatever is in their mind. While this is great and they might have achieved great mileage in their search for relevance,meaning and client engagement, they have missed a great deal in search engine and global visibility opportunities because some of their actions are not clearly visible or impactful outside the social tools they use. So playing the big league with a central nervous system (website/blogsite) make things better than having presence without a hub that fill every other funnel.

Those who are able to go beyond just having social tools account often feel they have done better and have a sense of entitlement to perform better than just account on social tool players. This may make sense a little after all they have taken the initiative to go beyond the surface level. At least by taking another step forward.

There is a third group who ?had started publishing content and hoping to gain the benefits as opposed to those just website/weblog ?ownership who are and are not publishing ?anything at all irrespective. This third group ?are so worried when their situations are still worst off than those who use only Facebook and Twitter or Instagram. So with social tools, website/weblog ownership couple with online publishing here are 5 myths,reasons why you are still failing:

1.With website/web blog, I am a star: nothing is farther from the truth than this. It is an illusion of the highest other especially if the website/weblog do not conform to what Google or other search engine can help you rate well as against what competitors are doing.

2.Publishing Content Online enhances profile: that is also a lie. ?What are you publishing, for whom, what is your goal and what are the measurement parameters for assessing your goals? How will you turn the online ?effort to a call to action which propels your visitors to act and help you promote your voice within their circles. Word of mouth today is an advantage you must aim to take advantage of instead of pushing a lot of money on advertising. In no way must you overlook the benefits of advertising but joining this with word of mouth benefit will give you added advantage.

3. I can do it alone: nobody can do it alone. There is a benefit in crowd wisdom, idea crowdsourcing, ?knowledge, support ?especially when it ?is strategically initiated by you. With your content, online publishing there is need to build relationships with industry strong voices, influencers if you must achieve your goal faster. Strategic industry influencers’ tone can change the tune and scent of all your actions. Be sure you know who they are and how to negotiate the bend well with them otherwise you will get your hands burnt.

4. I need no editorial calendar nor direction, just what appeals: many miss the benefit of website/ web blog and online publishing just because they just publish what appeals to them without a consideration for what is important to their clients. So you find ?haphazard and irrelevant contents scattered everywhere. Today the content goes down south and tomorrow it is on the way to the northeast depending on the wind that is blowing around them. If your Web blog is not just a ranting of your thought, you can do better than that by having editorial calendar or a definite direction you are heading.

5.We have the right of mixing corporate voice with personal voices: ?we have seen this happen very many times. It is an error common to web blog owners and twitter/Facebook account owners. If you open a channel purposely for corporate purpose be sure you are professional with the way you do things. While occasionally both corporate and personal voices may pass, the best thing is to keep them separate by having another account for personal ranting. You may colour the opinion and create unnecessary confusion for your follower.

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