Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
With web content creation effort and productivity there is a thin line. Efforts and activities are not the same. Tried as much as you can, being on the wrong road will not lead you anywhere. Believe me, I have been doing this for over a decade and I can say I have an idea of what productivity, frustration entails in this field.
If you ever think activities is equal to tangible result, go sit down before a man on a rocking chair for a day and see what progress he has made. Meanwhile the other guy on the part to somewhere who started in the morning on a focused 50 kilometre dash may have reached his goal.
Some digital content creator, producers, social media analysts are not different from a man on the rock chair moving forward and backward without knowing. It may not be their fault but ignorance of the law does not mean they will not suffer consequences.
That is how life is wired and not because we have done anything to deserve it. There are times life will teach us lessons before we get the experience especially if we overlook the basic principles without learning. ?Joining the bandwagon in any trade is the best way to suffer untold hardship. No one will blame you for not taking the time to learn but when the suffering begins you will be wearing the shoe with good understanding of where it pinches. Yet many may not understand what you mean.
So here is what you should know about web content and productivity frustration.
What do you know about ?dead on arrival website/web blog?: ?time to do your own research to be sure that your major tool(website) that you are working on would not deliver much value despite hard efforts.
What does my audience want?: without audience research you may not know what to feed them with. Do not forget, your website/web blog is an online restaurant where people come to feed. If your food is tasteless and adds no nutrient or value to their bone and system, they will not show up again.
What is my goal and how do I measure?: if you do not have a goal, you may not know what to measure. Vision will drive the wheel of progress and productivity. Do not do it just anyhow. This is an energy sapping environment. The content monster needs constant feeding. What if you are feeding a day old with wrong diet or you do not know where to get required nutrient.
Where there is no call to action: for many corporate web content creator, there is a need to always have a call to action undertone. You must not overdo it neither must you forget this. If you do not know how to create the balance, you will be on a long journey to nowhere.
Trying to please everyone: ?No one can take the place of God. No wonder they say ?God for all, every man to himself. Never try it as you do not have such capability to even please everyone. Take a sizeable number ?of the population? in over 7 Billion world and focus on them if you do not want to be frustrated.
You want to learn more we recommend you attend a day conference coming up in Lagos Nigeria on 21st February, 2017 with the theme: Content Management and Digital tools use as A cash cow for Business and Non Profit. For enquiry you may call: +234 7061194389
Photo credit: marketingtechblog