Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Are companies and business and communication strategists keeping an eye on Generation Z? We love generation X and Y. Lots of researches had been done on these two generations of buyers, workers, family members as well as individual. But the growing numbers of Generation Z calls for a good concern.
According to this ?Generation Z global population is now around 2 Billion. Even though are born into social crisis, they are nevertheless social and technological in thinking and morale. They are a hybrid or improvement of what Generation X and Y represent. They are highly linked and a bit sophisticated. They have higher IQ and reasons faster than their ages at least with many of them living in urban and metropolis.
They are basically teenagers while the Generation X and Y are now in 34-49 and 20-34 brackets. Though many have argued otherwise in this regard to their age brackets Generation z are young adult influencing buying decision of family. Many consider them as early adopters, willingness to try anything out and they have a lot of influence on brands. Many of them according to a source claims they do not just want to stand for the future but are highly interested in creating this. ?This generation understands or wakes up to advents of challenging global vices like terrorism and climate change among others.
Since a few of them are now becoming employee( while in school or through becoming e-commerce agent working from home or some permanently facing school runs, do you as employer of labour, Brand managers, development Agency policy workers, communication strategist know how to help channel their energy, gain their trust and loyalty? If you assume they do not know much, you will be shocked. They may be carrying out a supposed clean conversation right there in front of you but the conversation may be highly coded while you still remain in the dark.
To tap their energy, gain their trust and mark them your brand influencer, here are few tips:
Listen and pay attention to them: What you ignore or you understand its power may become a big issue that will require huge attention in no distance time. Despite your busy schedule and attention on Generation X and Y which may be the golden club or cash cow for you know, Two Billion generation and still counting is not a population you should turn your eyes off from.
Learn their drive and motivation: if they are been tagged brand influencers, will it not be good to know what drives and motivate them for now even if you have not developed a product that will appeal to them. You can only offer an effective service they will embrace when you know these essential parts of them.
Never under estimate how far can they go: because they are born and are exposed to global challenges early, they can very ease to be radicalized while still under your watch. Parent needs to be active and communicate with them. Even as employee, they can wreck havoc if they are maltreated beyond normal.
Influence on family spending: Since they are still majorly teenagers, they have influence on family expenditure with regards to what to buy and choices of brands, schools and social status of their parents.
They may not be your regular employee: this generation also wants to turn their hobbies to work. So if we are not careful there may be a continuous pool of employee to draw from. They may want to do what they want. To back this up a girl who just became a teenager keeps saying I want to be a beautician because she knows how to do make up and tie head gear. Imagine.
There are other factors, but it is time to start your personal, parental, corporate and brand research on this growing age.