11 January 2017 0 Comments

Identity and Attention economy: Are you still awake?

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


ll scale business Strategy, How to manage small scale businessqadvert on a small budget, Small and medium scale business in nigeria, Identity and attention revolution/economy as many has termed the age we find ourselves today is a time to be strategic with actions. We must be deliberate and work on every detail. Knowing how to dot you ?t? and ?I? will help your brand and name. No one needs to tell you this. The reason is obvious, too much noise without much impact.

That you are a start ups or small scale entrepreneur does not stop you from finding best means of creating visibility and awareness for whatever you represent. Interestingly when this age broke out, many people rushed into the frenzy of wanting to be part of it.

But it is obvious this requires tenacity of purpose. Many had fallen along the way. We also think distraction also set in for us here and an evaluation of our website shown a colossal failure below what we aimed at when we started out in 2008. We only had less than ten articles for a whole year meanwhile we were pushing at least one per day when we first started.

This year 2017 onward, we will be restructuring for better and optimum performance. We shared the above so you know you are not alone if you had fallen below what you used to do. It is a clarion call to you to know there is always an opportunity to come back and become the best in what you know how to do.

Your identity is your uniqueness, personality and individuality. It is what gives you attention and recognition. We live in an age where attention, attraction often leads to engagement and loyalty as well as business relationship. Unfortunately many had allowed the economy to stop them from working on selling or presenting the best short which propels visibility for what they are good at.

Identity and attention promotion does not need to cost you your whole savings. This is so when you consider active engagement in relevant online platforms with some level of creativity, consistency and minimal investments.

Now, if you aim at projecting and building your small scale business, start ups and you do not know how, you can consider the following:

Occasional sponsored online writings/articles: this may relate to sharing progress you have made, announcing upcoming events, product launch, breakthrough ideas, how your product meets needs. You need not go to frontline blogs/websites that will demand all your capital, all you are aiming at is proper visibility, search Engine optimisation that can aid your target and would be audience to find you.

Executive profiling/Interviews for your top management: Selling the Executive brands behind your products, ideas, and services can help a lot. Never forget people are online always searching for solutions. Also remember people do business with people not product. If they like your Executive brand it may be to your advantage.

Online brand reputation: hire a small business consultant who is knowledgeable in brand management, online reputation that can help you monitor your brand reputation at a cost your company can afford.

In no way should you leave these essential to chances. If you do, you may be taking a long route to success meanwhile a little strategy, learning can help you achieve your goal at a lesser time.

Do you have problem handling these issues, drop a comment or shoot us a mail. We can help.

Leave a Reply