2 February 2017 0 Comments

Content Management and digital communication conference in Lagos

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Content management and digital media, marketing conference in Lagos NigeriaNigeria Bloggers and Online Writers? forum in Conjunction with Michael Sage Digital Institute is putting together a Content Management and digital communication tool use for corporate and non profit organizations in Lagos this February. This conference has become is essential today in Nigeria as the world is moving towards digitalization in every sphere?.

A backbone for any successful organization, profit or non profit, is in its ability to maximize the values provided by technology to enhance corporate profile, build strong awareness and engagement which has great potential to generate new sales or cause objective achievement. The above cannot be properly done until everyone understands how content management is important and how to channel this tool to their own advantage.

Many corporate and non profits had engaged web managers or social media executives without much success. The challenge with these employees is that they lack the key ingredients as well as raw and refined global knowledge to make them deliver values as they ought to.

To excel within this world full of noise and wannabees, there is need for adequate training, right skill acquisition and exposure that can help them to deliver outstanding content capable of attracting desired and valuable targeted audience for the organization. With proper understanding of how online media or digital media executive contribute to the overall development and achievement of the corporate goals, no one will pay attention to why they need one. At the global level, Fortune 500 companies across the globe who place priority on these tools had seen their sales jumped up by up to 30-50% year- in- year out.

A challenge with the few who engage content management and use of digital tools here in our country is that they do not place emphasis on the essential like strategy, principles and laws that guide the operations of what happens online hence they may be subjected to legal hassle when the environment becomes organized. To void all these pitfalls, the organizers believe now is the time to engage global practices in these areas if we must do it right hence the essence of this conference which holds in Lagos on 21st February, 2017.

The uniqueness of this conference is in the quality of its faculty. The faculty of this ?one day event combines about 35 years of experience which cut across ?gown and town? or street knowledge in the field and had transverse the globe in acquiring every details which can make anyone hoping to make a success out of their efforts succeed. More importantly they practice their craft within the local environment and understand where the shoe pinches more than anyone else.

This content management and digital communication tool best practices conference will offer opportunity for heavy networking and knowledge sharing as everyone who has anything to do with corporate communication, digital media, blogging, e-commerce will be in attendance.

For participation enquiry, please call +2347061194389. The registration fee if paid before 15th February, 2017 is Fifteen Thousand (N15.000) Naira only but from 16th February, 2017, it will be Twenty Five(N25.000) Naira only.



-Front and back end features of an effective content management system: what you must know

-How to push the limit of Content system to your brand’s (Profit, Causes/NGOs, e-Commerce, Church, Schools, Start ups/SMEs) advantage

-How to understand, manage Generation X, Y, Z orientation to Content

-Brand Journalism and Digital story telling: Art or Act/difference between six and seven in Content Publishing.

-Creating and maintaining real life chat on your website/blog:? merit and demerits

-Effective ways of managing the Media and Public Relations sides of your content Publishing strategy

-Measuring results, turning outcomes into valid data and practical real time investment opportunities corporate managers/bosses can see and relate with.

-Using Content to build engaged community in a highly individualised society:?? from strategy to tactic to real time beneficial outcomes. Etc

For whom:

-Digital executive?? -web management executive – Bloggers- Content publishers -Communication officers, e-Commerce and community officers – Internal and corporate communication executives/Officers,? Social media analyst etc

Lead Faculty? – Yinka Olaito,?????????????????????????????????? Temiloluwa Sobowale

CCO, Michael Sage Ltd??????????????? CEO, Intelligent Interactive Ltd

Date: February 21, 2017????? – Time: 9.00amprompt??? –Venue Hocal Suites, Edmund street, Yaba Lagos


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