28 April 2017 0 Comments

Personal Insecurity and Executive brand sustainability: Book review

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Personal Insecurity, a Book by Yinka Olaito, Personal Insecurity: Unveiling the soft Power behind Wanton destruction of Relationships, Homes, market Place and NationsLife has its varied dimension which affects brand sustainability and success.Personal insecurity comes in different shades: fear, bravado, low and high self esteem. Irrespective, personal insecurity is a two edge sword. For every leader, leadership position or brand, there is always an associated fear, risk. When properly managed, it can be a motivator but when its negative power is nurtured, there can be danger for the armour bearer and its target.

Personal Insecurity: Unveiling the soft Power behind Wanton Destruction of Relationships, Homes, Finances, Careers, market places and Nation is a new book in the market which was written to help everyone and especially Executive brand and everyone who cares about their Brands? success.

The book exposes uncommon truth of how Personal insecurity can become a dangerous tool and power with such a magnitude to create untold calamity in the marketplaces, Homes and relationships.

The book examines such issues like concept of ?be a man? personal insecurity associated with gender formation, finances, chasm between leaders and leadership. It also examines the reason ?why cannibalism can become an option and while ?shareable? can solve unhealthy competition as well as offer counsel against the wall of ?Machonism? the world is built around at the expense? of given room to full feminist potential development without the strange noise around it. It considers the impact of screaming appearances, roles of media and impact of looking at perfect ?Jones? in the way people behave. More importantly, it goes further looks at the concept of ? lonely at the top, why finance is essential but may not be the ultimate, impact of emerging markets, how to manage and adapt to changes and how and why it is essential for individuals to ?operate within their time zone?

It is also a great resource for anyone who wants to build excellent relationship with others either as friends or spouse, anyone who operates within an organization and has a determination to excel: employee, employer, leader; anyone who wants to excel in market place -Anyone who aspires to be a leader or is leading in any form


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