8 May 2017 0 Comments

How to maximize Values in Your Personal brand: Book review

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Personal Branding Book by Yinka Olaito, How to position your Personal Branding in Nigeria, Building excellent Personal BrandPersonal Branding has become a veritable tool in the age we live in. No serious professional should shy away from strategic activities which can lead to its correct positioning in the market space. Those who do ignore this advice do so at ?their own detriment.

There is no valid excuse today as we have internet/technology tools which can help us turn our personal brands into a global one. We can sit at a corner and beam the light without unnecessary ?bravado?. A great disservice many had done to their personal brands is that they have turned it to an avenue to ?make meaningless noise?. Many do not know personal Branding is not all about ?me too or see? but a strategic invasion into the global market.

A lot of people have also forgotten every opportunity has a responsibility. Hence the opportunities offered by the internet also come with huge responsibility. Whatever you do or do not do now count. What you do on your Social communication platform can either add or destroy your global relevance. Some have destroyed their huge chances by making comments on certain platforms instead of keeping quiet. While others on the other side had missed their golden opportunity because they kept silent when they ought to speak out. ?There is a thin line and balance has to be maintained. But to be the best, you must understand your playing field?s rules.

To get the best out of your personal brand, the book above suggests the following steps amongst others:

  1. Craft the best brand you can stand with: Everything worthwhile in life requires energy, thinking, strategy development and execution. Your personal brand should not be left out. Sit down and craft a brand you will be proud to be associated with. This includes a brand you will proud of while you are still asleep. Never live anything to chances. Be sure you know what you want to represent. Draw that on ?table or on the wall? and begin a process of becoming what you have crafted. If you are already in the journey, do you think you could have made any better adjustment? It is never too late.

Develop and execute: Anything on the drawing board will need a lot of energy to become a reality. That you have it figured out does not mean it will become a reality and offer all the benefits without any action. There must be something you need to do daily if you want to turn the dream into reality.

Promote, Promote and promote! We need to emphasise that you must become a guru in marketing your own brand. Believe me you must learn how to do this. Until you strategically appreciate the value of personal brand marketing by learning to say ? here am I? without being rude, no one will take notice of who you are. Here am I can be in form of helps you offer, creating a professional platform on Linkedin, leading ??online groups in your niche, building thought leadership, writing professional articles, attending professional events with a mission to add value among others etc.

Measurement/Constant Environmental scanning: Whatever you do, you must constantly measure performance against set goals. If you refuse to do this, you may become irrelevant within few years. We live in a dynamic world with disruptions everyday. You need to keep an eye on the changes as well as technology.

Outside these truths, the book examines in details 20 professions that must take their personal branding seriously in this age. These cut across medical, service, Social and engineering fields. You will do yourself a great benefit by getting a copy on amazon kindle


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