10 July 2017 0 Comments

Digital Public Affairs, Communications &Public Relations in Nigeria

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Digital Public Affairs, Communications and Public Relations Workshop in Lagos NigeriaDynamism in Communication is no longer a thing of argument. Those who understand the trends have seen the need to learn, unlearn as well as adapt to its demand. Nigeria is not coming behind in Africa and the changes in level of adaptation is gradually making the country a force to be reckoned with in digital tools application in the continent. It is true Egypt, South Africa, Kenya and Morocco were earlier in embracing the change but Nigeria market holds the future .

Last week, I had the privilege of serving as Lead faculty/Course coordinator for West Africa Business School’s two days workshop on Digital Public Affairs, Communications and Public Relations which held in Lagos. The two days’ event brought together participants from senior corporate Communication level (in Banks, Insurance, financial regulatory) and top level media house(Print and Radio) Executives. Some of the sessions focused on digital communications challenges, Content management strategies, Public Affairs management as well as Public Relations challenges ?and how to ensure relevance. Best practices were also examined.

More importantly a major concern of many of the professionals in digital tools use (Measurement, ROI from management perspective) formed an integral part of the discussion. Varied local and international case studies on crisis management, employee and internal advocacy strategies were not left untouched.

As the Lead faculty, it was a great experience for me as my love and passion for the field gained momentum with the level of knowledge and contributions made by the participants. Unlike what obtained in the previous years, the level of knowledge appreciation of digital tools ?to corporate communication, Public Affairs and Public relations functions had moved beyond what it used to be.

Both the electronic and Print media had increased their ?content and cross media platforms management strategies. As at the present ?they are ?making appreciable progress and this is leading to better results in the their value offerings as well as consumer engagement.

What are the major take away:

1.Corporate organizations are way ahead: As much as we can noticed the growth and changes in digital tools adaptation across board, an obvious fact is the notion that many corporate organizations’ Executives are way ahead in knowledge and application of the tools. This may be because they have targets to meet and and the fact that that their environment allows innovation, creativity and initiative taking.

2.Public sector needs improvement: The challenge with many public sector executives is not unconnected with bureaucracies and other bureaucratic structures as well as many internal policies which impede innovation and creativity. Many developed Countries had noticed this and removed these bottle necks while we are still stagnant.

3.Level of professionalism is moving upward: irrespective of the industry many of the actors operate in, there is a visible change in professionals’ strong desire for more knowledge. This is making them more competitive across the globe.

4. Need for government commitment to investment in communications infrastructure: while there may be a noticeable shift in quality of communications infrastructure in Nigeria, an obvious fact is that government must increase its level of investments in this area. Besides, government must create an enabling environment which can better promote digital tools application by all and sundry.

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