10 August 2017 0 Comments

3 reasons why online media Brands/ organizations crash

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Nigeria media houses and digital tools, challenges of digital journalism in Nigeria, why Nigeria print media houses are still behindWe live in the age of instant success. The fast lane is very attractive to everyone. But many fast lanes end up in a ditch. No organization can succeed based on availability of money alone without a vision and plan. Many organizations start running today on the ground of passion for the industry alone. While passion is a required ingredient, one need to create strategic direction for the speed otherwise all efforts and passion will be wasted.

There are several reasons why online media and other brands fail. Sometime the reasons are so common and they are common sense related. Unfortunately, common sense is not common hence many walk about in darkness until they are drown. Today we will just discuss three reasons why online media/brands fail

Lack of focus: Many online media has no burning focus. They want to be jack of all trades. While we cannot rule out a future in such organization?s strategy but the fact remains their chances are very slim. Jumping from one genre to other will never save any organization. You have got to know where your angle or uniqueness is and stay on on that. Someone has said focus is simply ?Follow?One?Course?Until?Success?.? Not many media houses or organizations have been successful just been everywhere. There are media houses which can thrive as news sources where other can just focus on entertainment. Find your edge, hone and owned it.

A focus on Just fighting the old: ?Many online media organizations and brands had positioned themselves only on fighting the old. If your energy is just focused on fighting the old you may not get anywhere. Socrate counseled, the secret of change is not to focus all your energy only on fighting the old but in building the new. In building the new in itself, there are things you need to learn from the old. The same is true for new brands with the ultimate aim of just fighting the known brands. You will not get anywhere that way.

Lack of willingness to collaborate: We live in the age f collaboration and not much of competition. All our previous learning in life may be to learn how to compete with others. A new strategy for competition now is COLLABORATION and Networking. Check around the globe. You will see collaborations among the corporate titans. Fighting alone will not get you anywhere. A local adage in Africa says ? if snakes move in group, it will be difficult for a man to kill them? But when a cobra is moving around alone the chances of being easily killed is very high. Learn to collaborate with others who have skills you are lacking

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