19 November 2017 0 Comments

Social Media & Nigerian Economic advancement summit

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Social Media roles in Nigeria Economic Advancement and social development, Social Media summit in Ibadan , Oyo State Nigeria, Social Media Summit in NigeriaSocial media is changing communication and business landscape globally and Nigeria is not doing badly. The desire to increase learning, output has been on the increase too. Outside the metropolitan commercial cities like Lagos, other parts of the country constantly engage in learning and best way to do it.

So it was with joy that I accepted to be a keynote speaker at the Nigerian social media summit which held yesterday November 18th in Ibadan,Oyo State Nigeria. The theme of the summit : ‘The Role of Social Media in Nigerian Economic and Social Development’. The audience was 90% start ups and 10% middle level professionals. So in this piece, we just want to do a recap with our community what we shared at the summit.

1. Context: while social media is great and has global benefit, I told ?the audience they need to understand the context under which they are working. Without proper understanding of context, which is considered to be the circumstances which form the setting of any idea, event, we may not fully understand the situation. Despite the global principles which should help, we must not overlook the context under which we operate.

Understanding the context will also help in paying close attention to the drivers . These drivers include intent, sentiment, location, time, business process, relationships and the ‘roles’ which the event is focusing on. For social media to deliver, proper understanding of the context operating in Nigeria ( technology deficiency, Power, infrastructure and resources etc) will help them to position and take best advantage in it.

2. Can it work? : But despite the context and challenges peculiar to Nigeria I shared stories of a young Nigerian lady I met around 2014 with what I considered a wild idea then but who had made a success of ?her idea today through application of social tools. I therefore challenged these these young minds it all depend on them Nigeria social media must perform its roles in Nigeria. Some good understanding of the need for them to be engaged in continuous learning, providing real solution, innovation and focus with high level of commitment will help..

3.Success stories: within our context, I brought out tangible success stories of how Nigeria Economic advancement and social development had been helped through the use of technology albeit social media tools. A major part of this is to use social tools to create positive stories of real solutions to myriads of problems we face. Every solution must be people focused and not just about tech.

4. Mindset about social media: while there are negative vibes associated with social media, our mindset about what role it can play will be determined by what we think it is and what it can offer. I therefore used a perspective shared about social media meaning by the Vice President of Nigeria, Prof. Yemi Osinbajo, when he said “social media is possibly the internet’s most outstanding phenomenon. ?It has created its own economy. The only limitation is probably your imagination”.

Leave a Reply