11 December 2018 0 Comments

Finding The Strategy That Works For You

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


How to know which strategy will workWe live in the age of speed and agility. Disruption is everywhere and it keeps starring at us. The challenge of this age is that many want to go through the easier way without raising a finger. The ?fast this and fast that? attitude of this generation is eating too deep into the fabrics of the society.

Yes we know the changes are happening so fast. This is making many unable to catch their breath but there is no a justification for us to become ?copy and paste? generation without any input.

In an ebook recently published by Heidrick and Struggles, they identified four areas which require personal and corporate attention before any worthwhile strategy can be developed and used. Strategy does not work because it looks good on paper neither does it work because it has been implemented somewhere and proven to be successful.

Such copy and paste strategy can be disastrous and time wasting. Yes, no one says good and best practices should not be benchmarked, but if strategy must work, it must contain elements which relate to your own contest. Elements like wrong attitude of your team, not paying attention to your own marketplace, lack of required resources and more importantly setting objectives that cannot be matched by your present situations can lead to a major catastrophe.

So if you must find the strategy that will work for you, here are the suggestions of the two authors mentioned above which we consider as very important

  1. Culture alignment: There must be a thoughtful consideration of the strategy in relations to your own culture. Different people and organizations operate different culture and values. While we can say all culture has its own merits and demerits, there is none that can work in absolute term in every area. So, sit down and consider your culture and values before you start pursuing a strategy that has no bearing with who you are.
  2. Proper understanding of the strategic agenda, focus: before you start running with that ?great? strategy, have you considered where this will lead you to? Do you understand all the intricacies require to make this work for you? What the outcome will look like and will that make you feel great with a sense of accomplishment?
  3. Examination of the established team and management practices: If the strategy will work, there is need to examine your team and management practices. Will the present practices aid the advancement and achievement of this strategy? Will there be a need to rework the system so it can fit the whole agenda?
  4. Your present stakeholders and relationships: in term of the strategic agenda?s feasibility, there may be a need to examine your present stakeholders with regards to the level of involvement you may require from them. Do you have the right contacts and strong ties which you may call upon when there is need for such?

Overlooking the above may be red lights which will signal to you there is no future in the path you are following.

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