15 December 2020 0 Comments

Media profession in 2021 and beyond

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Media profession in Nigeria, How to position for great media jobs and opportunitiesMedia profession is witnessing changes. This is not peculiar to media industry alone. The outlook permeates over to every profession. People or consumers expectation about the industry continue to be on the increase due to the fact that internet is changing the face of the profession. Aside from this, many non-trained media professionals are taking a slice of the trade through blogging, news platforms.

Another major challenge is coming from social platforms as well as other technology companies who are becoming media contents producers. The activities of these actors are shaping the industry.

While the social and technology platforms keep adapting, media professionals must distinguish themselves by shinning the light on the best practices through channelling of their specialized skills gained in and outside school as well as their work environment learnings. All these are expected to be an advantage over others non-skilled practitioners.

Inability to do this effectively will lead to low reach, poor or zero engagement, poor customer or news content consumers loyalty. In addition the deficit can also affect good experience that can hasten loyalty and word-of-mouth advertisement. If these are not in place the capacity to strengthen brand?s profitability will reduce.

Also inability to properly analyse, understand the uniqueness of different media platforms plus adequate grouping of the channels to reach the right consumers may lead to low engagement too.

One disability a media professional can have in this age is to be a champion in one of the areas of profession. Being a king of print without required skills in broadcasting, video, photo editing among other is no longer a cherish value.

To be relevant in 2021 and beyond, here are things to know:

Stop pushing ?valuable? content to the wrong audience😕 Ability to identify consumers? choices with regards to the kind of news content which appeal to them will become paramount. Some contents may be valuable but if pushed to the wrong audience, you may be wasting precious time on worthless activities.

Ads are good but? Ads are lifeblood of many news platforms. Ads sustains the fluid the news platform need to flow unhindered. But when ?the volume of ads are higher than the news contents produced, it is a matter of time before people find another resourceful and helpful platforms that keep them abreast of the necessary information needed to become better.

Technology: No one should take technology for granted. Technology will continue to change and causes more disruption. Keeping an eye on the relevant technology that can help enhance professional productivity will become the best edge anyone can have.

Importance of headlines and brevity: If anyone does not know anything about these two factors with regards to media profession, time is now and it has become urgent for individuals to rush for more knowledge on how to be better in these skills. Avoiding over sensationalism but being able to grab attention with great content to back this up is important. Brevity of the content which addresses and contains vital information.

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