12 January 2021 0 Comments

Digital Marketing opportunities in 2021

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Digital Marketing Opportunities in Lagos Nigeria, Brand Management, digital tools in Nigeria, How to take advantage of digital tools in Nigeria, brand and technologyIt is the beginning of a new year already. Knowing what you want and positioning for it is really essential. For those who are already established, they need new strategy for sustainable advantage. For those who are still searching for a new cheese, strategically looking for want you want , knowing what you want, where is the direction of your life is quite essential.

The foundation of a successful career is direction and purpose. When this is not known, abuse, confusion and frustration easily sets in. It is not just about searching for new cheese, it is about knowing which cheese will? make you a fulfilled individual. The new opportunities you are looking for should drive you towards your life’s goal. Anything outside this is a search for ‘Money’ which never deliver a good dividend for anyone. So what should be the questions to ask yourself as you move on?

Where am I Going in life? This is pivotal. Not every road, job opportunity will lead you to the right place. Be intentional and know what will work for you.

Is this all about Money? Many search for new opportunities because of the money and related benefits. Even when they get it, everyday becomes drudgery. There is no excitement but a duty to fulfill just to get paid.

At the end of the year what will be my greatest achievement: This is also vital. A job that offers you growth, rest of mind, a community of allies may be the best decision for you over a place full of? enemies or where you have to walk on eggshell all day round may not be the best.

If you have resolved the above and you know you are good, a company has the following opportunities.

3 Digital Marketing Specialist Opportunities

Due to expansion, a group of companies based in Lagos with diverse subsidiaries in IT and finance sectors, which has over two decades operational experience within the Nigeria and West Africa market; is seeking to employ 3 digital media professionals to join its growing marketing team. The group provides a great learning environment with opportunity for personal growth. The group also promotes equitable and non-biased career progression as well as places premium on maximizing employees? potentials to the highest boundary available anywhere across the globe.

1-Community/Digital Marketing Manager- 1 position available

Reporting line: The position reports to the Marketing Director

What this position requires

Content Marketing:

-Ability to design and develop the overall content marketing strategy for the group?s business from content ideation to creation, distribution and evaluation across media platforms.

-Proven track record in managing and implementing marketing automation workflow and email marketing campaigns.

Copywriting:

Must have a strong portfolio in writing product copy, blog content, ad copy and any other content requested by the teams.

Graphic Designing

-A good knowledge of designing creatives for digital ads, social media content for blog, Twitter, Facebook,Instagram, YouTube ?and any other graphics requested by the teams.

-Be agile in planning digital advertising campaign channels, budget, and monitor the execution and performance of all paid and earned? media.

-A sharp eye for executing the day-to-day digital marketing activities across various social media platforms – including posting, measuring and reporting

-Ability to oversee, lead and implement the day-to-day digital marketing, projects/campaigns across various digital platforms such as Google Ads, Facebook Ads, Twitter ads and Youtube.

– A strong dexterity in analyzing metric, performance across all digital channels and generating comprehensive reports that provide recommendations for improvement

Web Development:

A good skill in website development and customizations required by the marketing teams.

A good knowledge of SEO and relevant automation that guarantees work and project delivery.

Customer experience management.

-Ability to create, manage and build customer loyalty across board is a must.

-Good knowledge of essential customer engagement tools which aid prompt delivery of corporate goal is a must.

Influencer management

Must have advanced communication skills with requisite knowledge about how to identify, build relationships, collaboration with identified online influencers and other group?s stakeholders with a strong focus on building mutually beneficial relationships and corporate bottomline.

Ability to write and position the group?s activities in several and relevant media channels: both traditional and new media

-Brand and corporate reputation management skills across media platforms

Leadership

-Ability to manage digital media team of the subsidiaries

-Team building and target driven sprit.

-Ability to read the tempo of the market and suggest thought leadership and corporate positioning strategies are must have.

Skills you must bring to the table

Copywriting, customer experience management, graphics, content marketing, social media, web and community management, SEO, campaign project management skills, team leadership and great attitude, strong understanding of strategy and project management process and good knowledge of finance and other essential market dynamics.

A talented and can-do attitude provides excellent opportunities to move up the ladder.

Other essential needs:

A good university degree in any discipline in technology related, Media, communications, Marketing, Financial studies etc?? Age limit within 35 years and below bracket is allowed. A minimum of excellent 3-5 years? experience with proven track record is mandatory. Good writing, design and communications skills are essential. A Master?s degree may be an advantage but not mandatory.

How to apply

Please send a page application with an attached CV as one document. Please do demonstrate and share links of your online portfolio and relevant projects you have handled or involved in within the application letter.

Application should be sent within 10 working days of this publication to:

digitmarketingpportunities@gmail.com

Community/Digital Marketing Executive- 2 positions available

The position reports to the Community/Digital Marketing Manager

What this position requires?

Being creative and having a great understanding of digital marketing, and the ability to write and design for the web, are critical skills

-. A high-level of understanding of web software, development and its use across a broad social marketing platforms.

-Having an independent but collaborative, willingness to learn as a professional and a good communication skills are necessary to build coalitions with customers and other corporate stakeholders

-Online reputation and brand management skills

-Online market research on new and existing products skills

-Ability to start and engage in meaningful online conversations with customers and other corporate stakeholders with the aim of generating leads and corporate profitability is a must

Skills you must bring to the table

Some or all the followings will be added advantage: Content marketing, social media, web and community management, SEO,?? Copywriting, customer experience management, graphics, campaign project management skills, team, entrepreneurial and great attitude, strong understanding of strategy and project management process and good knowledge of finance and other essential market dynamics.

A talented and can-do attitude provides excellent opportunities to move up the ladder.

Other essential needs:

A good university degree or equivalent in any discipline in technology related, Media, communications, Marketing, Financial studies etc?? Age limit within 32 years or below bracket is allowed. A minimum of excellent 1-3 years? experience with proven track record is mandatory. Good writing, design and communications skills are essential.

How to apply

Please send a page application with an attached CV as one document. Please do demonstrate and share links of your online portfolio and relevant projects you have handled or involved in within the application letter.

Application should be sent within 10 working days of publication to:

digitmarketingpportunities@gmail.com

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