12 January 2021 0 Comments

Keeping your voice loud during the pandemic

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


strategy for keeping your brand's voice loud and clear in 2021, How to make your brand's voice distinct in 2021Open communication is so vital to any living creature on earth. This includes companies and brands. Relationships thrive within open, honest and continuous flow of communication among the actors. In crisis time, such as this huge and very strange global phenomenon: COVID-19; accompanied with lean resources, many are making unwise decision of keeping silence. Communication hibernation has become the trending mode.

Yes it is true we now live in a season which many consider as Volatile, Uncertain, Complex and Ambiguous (VUCA) world. Yet silence may not be golden now for a future-driven organization and brand.

The bad news is, if anyone, organization follows this route of remaining silence, this may spells disaster for them. It will only take an honest and open communication to remain relevant.in open communication, parties can find best approaches which have opportunities to keep the relationships between the stakeholders afloat. Tensions are high, sharing and caring will supply necessary strength and ingredients to dampen this. Through this each one can stay alive.

While we all know this may be difficult as many nerves are already frayed, knowing what to say at the right time and walking in the other parties’ shoes can go a long way in ensuring the relationships remain robust. Radio silence is not the best choice for any organization now. The best strategy is to engage gear five and stay in touch. This will make organization’s voice to be loud now instead of engaging in hard sell.

The best communication route is to show concern, empathy and love. But knowing how to do this succinctly is very vital. To do this, it is essential we look at the following areas.

Re asses all the communication channels:?In the past, having a face to face meeting can be an opportunity to bond and enjoy a form of comradeship. Given the second wave of the pandemic, which appears to be more deadly, face-to-face may not be it. Other virtual channels have to be considered. People will need to understand having a physical meeting is not sustainable for now.

In addition to the above, a comprehensive and holistic approaches must be employed to know what works better without putting lives of people in danger.

Care, make impact: In this trying season, almost everyone is hurting. The best way to excel is to show care, concern and love around the daily challenges of the stakeholders. Be the brand that encourages its stakeholders to stay alive and ensures they are keeping safe. While you must remind them of the value you are offering, let the tone of your communication be more emphatic by walking in their shoes. Are there any transformative initiative you can offer them in your own little way? Do not wait.

Study the changes in the environment and their demands: There are many challenges going on around the world. Consider the ones that impact your stakeholders and be a champion in pioneering anything that can help them stay active and optimistic.

Encourage them to embrace the new normal. Many of the people in our world today are still wishing and hoping things will go back to the old normal. The possibility of that is becoming narrower each new day. We all know change is difficult for many, but change is a necessity. Many still want to go to parties, clubhouses and other outdoor events. The reality on ground with the new variant of the virus is not supporting that.

Be the brand that emphasizes the new changes in your communications. If we have the facts, time here is to push them out so the stakeholders can understand the magnanimity of the crisis the world is facing.

Keep your consultation, feedback door open: No one has the monopoly of knowledge. We will be shocked to note the answer to some of the problems we face can be found in a little corner. Learn to ask for help towards keeping the brand?s communication clear.

What do you think your brand can do differently now to keep your organizational voice loud, clear and impactful? Use the comment section.

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