4 January 2021 0 Comments

Media consultancy: How to make a difference

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

How take advantage of digital tools in Nigeria, benefits of social media tools to small scale business in Nigeria, How to Maximize technology for medium scale business in Nigeria and beyondEvery industry is going through challenges as the pandemic continues to create havoc. Media consultancy or any other consultancy is not spared. By now everyone should be getting used to the ?new normal?. Whoever thinks things will return to the old way will have to wait for a long haul. That possibility does not even exist for now. The reality of the world moving forward and leaving many behind stares everyone in the face.


No matter what we think, despite the challenges, a few are still making a huge headway in their profession. That means there is a way or a strategy which still give an individual an edge if there are established levers in place. Many believe opportunities are scarce while others believe opportunities are non-existence. The perspective a professional holds will hurt, harm or profit him/her. What is clear is that every challenge comes with its own unique advantage. Focusing on the negative alone will not do anyone any good. Optimism is required to scale the hurdles we face now.

In this short piece we strongly believe any professional can still excel and makes a meaningful difference irrespective. Following these tips will guarantee individual?s professional practise will not be grounded or hit a ditch. So let us examine these essential tips

Decision: In everything, decision is vital. Decision energises and empowers. Decision gives the courage to face uncertainties with all the power to overcome. Without a stern decision to pull through the mountain, the mountain remains unsurmountable and daunting. The marketplace will continue to be challenging. The fear created by the pandemic and other occurrences will continue to be threatening.

Detail consciousness. If here is anything so vital today, the need to pay detail consciousness to your environment and industry is very vital. Haphazard attention will not do. Changes are happening in every second. Yesterday?s knowledge will not do. Increase your knowledge beyond the local practice to a global outlook. Keep learning and exposing your brain to what works everywhere.


Hard and smart work: beyond your knowledge as a professional, never underrate application of such knowledge through hard and smart work. Being a hard worker is no longer enough. Being a smart professional is an essential quality.

Influence: Many of your professional profitability will come from the influence you already have. A point to remember is that influence does not come cheaply. There is a demand. You must be a giver. There must be something about you that inspires others to be the best.

Liberality. Going through the above points has clearly shown a vital ingredient for success as media professional, only a liberal soul can really excel. Everything should not be about you. A self-centred professional will crash like a pack of wood. Today?s world will require collaborative effort that is not driven by self-centredness or ego. Those who play their games on these lanes will have their lives full of regret.

To your success.

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