Author
I am Yinka Olaito. I help individuals and corporate brands maximize values in their brands through adequate exposure of the brand to audience that can pay premium and are turned to advocates.
Yinka is a passionate brand communication specialist with unquenchable thirst for Social/Digital Media application to brand building and knowledge sharing. Yinka is a Brand Communication, Social Media expert, Trainer and Public Speaker who has enjoyed corporate consulting business relationship with frontline Nigerian brands. Yinka Olaito special interest in Development Communication has endeared him to work for noted United Nations Agencies in Africa. Yinka’s web 2.0/social Media knowledge sharing sessions has attracted participants from Prima Garnet Ogily, Insight Grey, GlaxoSmithKline as well as School of Media and Communications, Pan African University Lagos Nigeria.
Yinka Olaito is the leading voice in Nigeria as web 2.0/social media applications to branding. Yinka Olaito is indeed becoming a respected continental(Africa) business/communication blogger as h is opinion is now covered and exposed to thousands of African Business Community members and professionals at African Marketing Communication network. Yinka’s works and professional experience has received positive review from international media: The Daily Reviewer USA-as Top 100 Branding blogs, Top100 Marketing Blogs, from CareerRocketeers.com-A must read 150+ career blogs, 100+ career experts to follow on twitter, from Internet Marketing Masters-50 Excellent Blogs that help your online Branding and PBB as Top 30 personal brand experts on twitter. Within Nigeria, such frontline Media: Electronics (Channels Television’s programme ‘Sunrise’, Times Cable Television’s ‘Brand &Products expo’ and Prints (Punch Newspaper, ThisDay, Daily Independent, Leadership Newspaper,BusinessDay,Business Eyes Magazine and Marketing management-M2) have also covered his professional opinion.
As a writer and freelance journalist, I write on my niche for noted prints media in Nigeria and publish multiple award winning blog THE BRANDING GAVEL. I have authored four Ebooks and contributed to many noted online Media. I am a Member and Nigeria Chapter President Of Social Media Club International, California USA; an Active member of Nigerian Institute of Public Relations, Lagos Chapter, Associate member of Nigerian Institute of Training And Development(A member of IFTDO) and until recent the special Assistant on Communications to The National President and IFTDO council Member of the Institute. .
I am a three award-winning graduate of Ogun State University (now Olabisi Onabanjo). I also topped the class in my postgraduate studies in Public Administration. I hold two professional diplomas in Public relations and had attended relevant online courses. I am presently the Lead Consultant/Chief Operating Officer of Michael Sage Consulting.
I have attended relevant trainings (online/offline) that have enhanced my skills. Some of which include Monitoring News on the internet and virtual Library, Internet Research and SEO among others.
I constantly speak in conferences, campuses and relevant associations that use my skill. And lastly as a social crusader with strong passion for a change, I run a Non-Governmental Organization-AFrican Child Right Inc. I have been a product Of a mother who stood by me and a highly committed, unrepentant wife who fire up my hope and give encouragement to strive for the best. I am also the Executive Director of African Child Right
I have been privileged to use these tested skills in various organizations and frontline brands. I have had my own share of the divides of life. My humble background provokes a passion to communicate what I have learnt in life to spur someone else to life.
There are three things on my mind, which I aspire to do soon:
1. To start a ten minute Radio programme that focuses on brand Communication and Social Media (This is open to sponsorship)
2. To start a twenty minute Television programme that is focused on the same above (This is open to sponsorship)
3. To establish a foundation that pays school fees of poor students, funds schools and hospitals in Nigeria.
There are two life’s opportunities I do not want to miss:
1. I want to die empty-having maximized my potentials 2. Irrespective of the argument(Whether it is real or not), I do not want to miss the fun of making it to heaven.
You can connect with me on any of the following platforms:
Facebook: Yinka olaito Twitter:@pathfindernig Skype: Yinkaolaito
E-mail: yinka@yinkaolaito.com or on tel: 234 -0-7029778785.I love to hear from you. Let us connect on these platforms.
WHAT PEOPLE ARE SAYING ABOUT YINKA OLAITO
-What a great time we had in your session, it worth it… Bunmi Makinwa(Director, African region UNFPA)
-Absolutely stimulating session on social media-Nicola Christofides, senior lecturer behavioural change Comm, University of Witwatersrand, south Africa.
-I thank you very much for opening my eyes on the thousands of possibilities social media can offer. For sure we need to engage with this (new?) media in our daily work linked to social change!!! Merci -Cisse Cheik-UNFPA country Rep; Madagascar.
-Time spent with you with regards to sharing on social media are terrific, informative and eye-opening sessions - Daniel Sibongo, Media Consultant, Cape Town, South Africa
- A ‘social media master’ per excellence- Akin Adeoya, Publisher, Frontline PR practitioner and Group MD, Marketingmix ideas, Lagos Nigeria
-Your sessions are great… Neil Ford, Chief Media and communications, UNFPA New York
-Your class is fascinating—David Aduda, Editorial Manager, ‘The Nations’ Kenya
-You have great knowledge of social Media. Waoh, you are great with new media, will love to learn more-Ameck Ayong- Regional Manager/ South Africa Coordinator Panos
-Thanks for such an illuminating sessions…Janet Jackson-UNFPA country Rep, Uganda
-The information you shared was great, informative and well-structured. I learnt a lot from it-Richmond Tiemoko, UNFPA office South Africa.
Yinka is an innovative and driven marketing consultant who has successfully carved a strong niche in the social media arena in Nigeria. -Dayo Adefila, Group Head, Copy@Insight Communications Limit
It was good to discover another world…your presentation was clear, concise and spot on. Sharing with you was a great experience-Mariama Sire kaba, Country Communication Officer,UNFPA, Conakry
