20150127_133217-1Yinka Olaito is a communication and media ?specialist with special interest in ?digital, brand and development communication. He started out as a brand communication, Public Relations consultant and has been involved as key team member, leader, facilitator in National, Continental as well as Global ?advocacy & communication projects. As a passionate media enthusiast, qualified Trainer, Yinka ?had been hired by various United Nations Agencies to train Communication, Media Personnel in ?better news coverage through use of digital tools. His outstanding digital convergence knowledge has endeared him to various noted universities as facilitator in the use of digital tools for Senior Media executives as well as communication students.

As Media trainer, brand communication, certified Trainer and Public Speaker, Yinka has enjoyed corporate consulting business relationship with frontline Nigerian brands in Banking, Oil and gas regulatory Agency etc. Yinka Olaito special interest in Development Communication has given him ?opportunity to consult, volunteer for noted United Nations Agencies in Africa. Among which are United Nations Population Funds (Africa region and Sub-Regional Office in WCA), United Nations Office of Projects and Services/AAP Nairobi Kenya, United Nations Women (Knowledge Gateway) etc. Yinka’s web 2.0/social Media knowledge sharing sessions has attracted participants from Prima Garnet Ogily, Insight Grey, GlaxoSmithKline as well as School of Media and Communications, Pan African University Lagos Nigeria.

Yinka Olaito is the leading voice in Nigeria as web 2.0/digital media to branding. Yinka Olaito is indeed becoming a respected continental (Africa) business/communication blogger as his opinion is now covered and exposed to thousands of African Business Community members and professionals at African Marketing Communication Network. Yinka works and professional experience has received positive review from international media: The Daily Reviewer USA- as Top 100 Branding blogs, Top100 Marketing Blogs, from A must read 150+ career blogs, 100+ career experts to follow on twitter, from Internet Marketing Masters-50 Excellent Blogs that help your online Branding and PBB as Top 30 personal brand experts on twitter.

Within Nigeria, such frontline Media: Electronics (Channels Television, Times Cable Television, Radio Lagos(89.75), Radio Continental (102.3) and Prints (Punch, Vanguard, The Guardian, ThisDay, Daily Independent, Leadership Newspaper, BusinessDay, Business Eyes Magazine,  Marketing management-M2 ) and Service Magazine(Harare) have also covered his professional opinion.

As a writer and freelance journalist, Yinka writes on his niche for noted prints media in Nigeria and publishes multiple award winning blog THE BRANDING GAVEL. Yinka has authored four Ebooks on digital media and contributed resource materials to many noted online platforms. Yinka is a Member and Nigeria Chapter President Of Social Media Club International, California USA; an Active member of Nigerian Institute of Public Relations, Lagos Chapter, Associate member of Nigerian Institute of Training And Development(A member of IFTDO) and until recent the special Assistant on Communications to The National President and IFTDO council Member of the Institute. .

Yinka is a three award-winning graduate of Ogun State University (now Olabisi Onabanjo). Yinka also topped his class in his postgraduate studies in Public Administration. Yinka Olaito is presently rounding up his MA in Communication, Media and Public Relations at University of Liecester, Uk. Yinka holds two professional diplomas in Public Relations. Yinka olaito also works as the Lead Consultant/Chief Communication Officer of Michael Sage Consulting , Executive Director, African Child Education Right Initiatives( a Non-profit, Development Organization) in Nigeria. Yinka is also Content director/Chief Analyst of Africa Development Talk, A development platform focused on discussing Africa Policy, Governance, Development issues

Yinka has attended relevant Courses in Journalism, Global diplomacy, Strategic Management, Public Policy, Monitoring News on the internet and virtual Library, Internet Research and SEO, World Innovators’ summit among others ?at University of virginia, USA, University of Michigan( USA) University of Melbourne(Australia), University of London(UK), Copenhagen Business school(Denmark)

Yinka constantly speaks in conferences, campuses and relevant associations that use my skill.

There are three things on my mind, which I aspire to do soon:

1. To start a ten minute Radio programme that focuses on brand Communication and Social Media (This is open to sponsorship)

2. To start a twenty minute Television programme that is focused on the same above (This is open to sponsorship)

3. To establish a foundation that pays school fees of poor students, funds schools and hospitals in Nigeria.

There are two life’s opportunities I do not want to miss:

1. I want to die empty-having maximized my potentials 2. Irrespective of the argument(Whether it is real or not), I do not want to miss the fun of making it to heaven.

You can connect with me on any of the following platforms:

Facebook: Yinka olaito Twitter:@pathfindernig Skype: Yinkaolaito Google+ :YinkaOlaito

E-mail: or on tel: 234 -07061194389.I love to hear from you. Let us connect on these platforms.


-What a great time we had in your session, it worth it… Bunmi Makinwa(Director, Africa region UNFPA)

-Absolutely stimulating session on social media-Nicola Christofides, senior lecturer behavioural change Comm, University of Witwatersrand, south Africa.

-I thank you very much for opening my eyes on the thousands of possibilities social media can offer. For sure we need to engage with this (new?) media in our daily work linked to social change!!! Merci –Cisse Cheik-UNFPA country Rep; Madagascar.

Yinka is an innovative and driven marketing consultant who has successfully carved a strong niche in the social media arena in Nigeria. –Dayo Adefila, Group Head, Copy@Insight Communications Limit

-Time spent with you with regards to sharing on social media are terrific, informative and eye-opening sessions – Daniel Sibongo, Media Consultant, Cape Town, South Africa

– A ‘social media master’ per excellence- Akin Adeoya, Publisher, Frontline PR practitioner and Group MD, Marketingmix ideas, Lagos Nigeria

-A guru in Social Media-Udoh Chris, Marketing Manager at Techclick Limited

Sessions with you were eye-openers, practical, straight to the point, rewarding and a time well-spent. For the first time, I have a better understanding of Social Media – Modupe Adeosun, Senior Public Relations officer, PPPRA, Abuja Nigeria

-Your class is fascinating—David Aduda, Editorial Manager, ?The Nations’ Kenya

-You have great knowledge of social Media. Waoh, you are great with new media, will love to learn more-Ameck Ayong- Regional Manager/ South Africa Coordinator Panos

It was good to discover another world…your presentation was clear, concise and spot on. Sharing with you was a great experience-Mariama Sire kaba, Country Communication Officer,UNFPA, Conakry

– I love the innovate way of engaging with us, I love the presentations and it will be useful for the Campaign in Gambia – -Ibrahim Ceesay- Social Justice Activist/UNESCO Youth Ambassador, The Gambia

– Thank very much and grateful working with you -Kabasele Burungi, Member, youth development and peace with World Bank DR Congo.

Your verse experience in Social Media and Brand Development, Management is very much appreciated. we will continue to tap into this valuable Asset- Dr Eric Dairo, Senior Programme Officer, Sexual and Reproductive Health, UNFPA, Africa Regional office, South Africa