yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the [...]

Being top of the mind brand is not a day’s job. Most top of the minds realise staying at the top and maintaining the status quo is a journey not a destination. Brand needs a lot of inputs, dedication and high level of commitment to achieve top of mind status. To remain there also needs [...]

Social media offers individuals, brands and marketer technology platform where group of people working together for a common goal can interact. When we examine social media as a platform it allows people and brand to interact online within different avenues, meeting points among many other names it may assume. Despite late adoption of the social [...]

Few brands that have been built over half a century are still stealing the show. Brands like Coca-Cola, Time Magazine, Mercedes Benz, Disney, etc. still maintain their leadership category despite strong competition from challenging brands in their respective categories. One reason why this is so is their ability to constantly revaluate research and reinforce their [...]

I know I have this urge to stay with my laptop for 24hours a day as long as there is power and internet on it. I am daily working hard to leave the laptop alone to cater for many important issues of life like family. I try hard to shut down the laptop at home [...]

As we move on through the crunch, many brands will fizzle out due to huge marketing costs. Till now many brands depended on marketing activities to sustain their leaderships. According to reports, billions are wasted annually yet it appears that the noise being made by these corporate brands are becoming rejected. We live in an [...]