yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

There is no denying the fact that  the old media will still remain part of us till eternity. What is now clear to discerning audience is that each new day points towards reduction in the value generated by television, radio, and print advertising. Yet the good news to those who love the old method is [...]

Few brands that have been built over half a century are still stealing the show. Brands like Coca-Cola, Time Magazine, Mercedes Benz, Disney, etc. still maintain their leadership category despite strong competition from challenging brands in their respective categories. One reason why this is so is their ability to constantly revaluate research and reinforce their [...]

In today’s world, campaign seems to be loosing the grip it used to have. Campaign used to be the magic wand that sold the idea to people. It used to be the last card when a brand, idea, product or service is not doing well and brand owners need to reinvent or rejuvenate the brand. [...]

Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but an oversight by the strategists. In a recent article by Chris Helle, Chris maintained [...]

There are too many noises in town which are considered as adverts. An average person is exposed to a form of advertisement that is not less than a thousand a day. It may be human agent adverts exposing private body parts or the familiar mass media noise. I read recently that write up content is [...]

Waoh, the Personal Branding and corporate success seminar was successfully hosted last weekend. There were lots of funs. The facilitators did a good job. I opened the floor by taking the class on the need for urgent appraisal of individual personal brand. This was followed by Dayo Olomu (U.k) presentation on how to enhance personal [...]

Advertorial As we move towards the first ever Personal Branding and Corporate success seminar powered by Personal Branding College, Lagos Nigeria- an offshoot of Michael sage consulting we think its right to let our community know that this two day seminar is going to transform personal outputs and corporate performance. We live in a time [...]

For those who have discovered, given focus to their personal brands, its time to communicate or promote the brand they believe they have created. No one appreciates something that is not visible or known. But before the promotion, it will be good to look at the following guidelines or tips that can really help in [...]

Personal and professional success depends on a variety, worth of relationships. Building, nurturing, quantifying personal and functional as well as strategic relationships is therefore important. To build a quality flow of relationships as well as to gather reputation assets and increase your high net worth, professional relationships are essential. To gain the trust of your [...]

When you are asked what the difference between a journey and destination is, many have issues differentiating the two. We have heard the accolade ‘success is a journey not a destination’. Yea, that is true in a way. But how can one engage in a journey when destination is not known. Success means several things [...]