yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Few brands that have been built over half a century are still stealing the show. Brands like Coca-Cola, Time Magazine, Mercedes Benz, Disney, etc. still maintain their leadership category despite strong competition from challenging brands in their respective categories. One reason why this is so is their ability to constantly revaluate research and reinforce their [...]

In one of my previous articles here I did mention that most of our brands efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that changes are taking place from unexpected sources. The non-profits are taking the bull [...]

We are already moving towards the first quarter of 2009. Many brands are still in dilemma, watching, wasting precious time on the way to go because of the crunch and low budget assigned to those units that used to take heavy budget. Many departments are now complaining given the meagre budget available. There is an [...]