yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and [...]

Living below capacity does not only frustrate an individual but also the society. When an individual lives below his/her capacity, many people will be affected namely the individual involved, his associates and the society at large. Every underutilized potential robs the society a vital ingredient that would have aided the development of another generation. Living [...]

I know I have this urge to stay with my laptop for 24hours a day as long as there is power and internet on it. I am daily working hard to leave the laptop alone to cater for many important issues of life like family. I try hard to shut down the laptop at home [...]

Many times we all hear the old but true clichés, your network is your net-worth. The same goes for it is not what you know but who knows you, knows what you do very well and can recommend you to others that counts. Many say they do not have any network because they do not [...]