yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and [...]

Someone says the spelling above is not right but that is the title of a film I watched. So pardon the title spelling. Those who are close to me know I am not a huge fan of movie and films. When I take the chance to watch one it must be that I am fascinated [...]

I know I have this urge to stay with my laptop for 24hours a day as long as there is power and internet on it. I am daily working hard to leave the laptop alone to cater for many important issues of life like family. I try hard to shut down the laptop at home [...]

Measuring the power, value of a brand is predicated on certain factors. Strength is defined by an online dictionary as ‘the property of being physically and mentally strong’. Strength represents, power, agility, balance, flexibility, muscle. Linley describes strength as, “a pre-existing capacity for a particular way of behaving, thinking, or feeling that is authentic and [...]