yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]

Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]

Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]

I was having a conversation with someone yesterday around the former Libya Head of state. Gadafi as a brand comes across to several people in different feelings. Some believe the brand was misrepresented while there had been praises for him in few quarters.  Brand Gaddafi started well and achieved some major feats  other African Leaders [...]

Brands thrive just because there are consumers of what the brands’ offer. Without brand consumers no brand will exist. It has also be proven no brand survives just having a one time buyer  but having  depth of relationship which transcend just one night stands. Brand custodians know it is easier to maintain a happy customer [...]

 We live in an age and time when strong audience engagement is vital. Audience engagement speaks volume when commitment is required from all the stakeholders. The varied numbers of social networking sites are not helping the matter for most brands. To some, if our audience are scattered, where do we begin from is a constant [...]

Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the [...]

We live in the age of attention span deficiency. Yet brand must evolve, engage or die. There are no two ways to this. Those who understand the trick. Brand targets want to bond, but many things are craving for their attention. Like we maintained a brand must look for a space and owned it otherwise [...]

Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do [...]

Africa landscape today is ripe for social media use. There may be challenges starring the people at face, but when a brand sees and gives huge attention to challenges it will never make any outstanding move. Many B2C brands in Africa whose products are focused on grassroots appeal are still wondering, concerned about the population [...]