yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do [...]

Africa landscape today is ripe for social media use. There may be challenges starring the people at face, but when a brand sees and gives huge attention to challenges it will never make any outstanding move. Many B2C brands in Africa whose products are focused on grassroots appeal are still wondering, concerned about the population [...]

In today’s overcommunicated world,brand communication cannot be pushed to the corner. The challenge though is that many brands have not gotten  their communication strategies right. The level of technological breakthrough is fast phased. Communication is essential when a brand intends to build stronger bond with its stakeholders. Good communication builds companionship and comradeship. It also encourages [...]

Brand communication is a vital process in keeping brand alive in the minds of the target. Brand communication done properly helps in building trust and equity. So, it is essential to remain visible otherwise the brand is doomed already. It is clear to everyone today that building trust is not a day’s job but a [...]

Content marketing is now a veritable weapon in creating brand awareness. Content creation has also been seen to help brand understanding, brand education, word-of-mouth, increase brand credibility and loyalty. Start-up and medium scale brands now have better chances in exposing their brands to their targets if they understand the secret of helpful and highly relevant [...]

Brand monitoring is no longer new to serious minded brands. The difference here is the degree of response to the need. Brands need to monitor brand’s name and equity across platforms. Our casual observations showed that many still continue to think along the line which believe not much damage can be done without brand monitoring. [...]

Social media is now a common dialogue among marketing Communication, communications and Public Relations professionals. The challenge most still have in justifying its application is centred around measurement and cost ROI. Ability   to define goal, action steps, target audience and justification for business needs will help in no small way. This will help in convincing [...]

Today, I am just thinking of how a brand can always command the attention of  its target audience. There are several ways this can be done. But not every way will lead a brand to stardom. So in my bid to get this resolved, I started making enquiries and asking questions from friends and researching on [...]

We all know it is hard work to get the necessary and required eyeballs. Whether online and offline, this is due to increase in the noise level. Those who are in marketing communications (offline and online) will share experience if you will care to listen. As we are all aware, it is not enough to [...]

Entertainment is a big deal now. Nigeria entertainment is no difference. The kind of fund the industry is generating is huge. To back this claim, Nigerian government just approved some millions of naira facility to those who may need it. Hollywood has its own glamour and razzmatazz. Many producers have become Millionaire for knowing how [...]