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		<title>Developing a brand&#8217;s community</title>
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		<pubDate>Wed, 18 Mar 2009 11:34:26 +0000</pubDate>
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		<description><![CDATA[It takes community to build brand. The interaction between the brand and its users needs to be strong for brands to excel. The crunch has considerably reduced the sum total of millions that can be spent on marketing, adverts and public relations. Building an online brand community can impact positively on physical, offline performance of [...]]]></description>
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