yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

It over six years I have being blogging. Three of which is on  third party platforms while I am close to three on this personally hosted blog. Many had asked me where I get inspiration from. Many want to get an idea of what I am reading online and how many of these online platforms [...]

Recently I was reading an interview in the latest edition of Personal Branding Magazine by Dan Schawbel. The interview is centred on Monica Von Neumann giving initiative. Some of the points  I gained from the interview informed the creation of this piece. A peculiar trait issue I have noticed  in many people is  that they [...]

Individual brand owner must see brand as a lifetime relationship. As we know, relationships have responsibilities and its headache. Sometimes it works and sometimes it fails. With every strong relationship there is need for change in perspective with regards to process rejuvenation, lubrication for the relationship to work out to the best advantage of every [...]

Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built in a day. Merely understanding the equity markets is enough should tell an individual something vital [...]

Every brand that has been successful has managed its relationship with its stakeholder beyond clients-provider level. Because people buy brands like the way they make friends. There is a level of intimacy that is involved. A genuine interest has to be established. Like in the religious world, ‘one spirit must enter’ both parties. For emotional [...]

It’s a great new year. It is a year that promises great dividends for those who know how to harness opportunities inside it. Despite the economic crunch. Knowing what to do will pay. Individual brand must know how to build emotional attachment to its own brand. The foundation of every emotional connection has been traceable [...]