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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand activation</title>
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		<title>How to solve brand communication problems with ease</title>
		<link>http://yinkaolaito.com/2011/10/how-to-solve-brand-communication-problems-with-ease/</link>
		<comments>http://yinkaolaito.com/2011/10/how-to-solve-brand-communication-problems-with-ease/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 14:38:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand assessment]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3271</guid>
		<description><![CDATA[Every living being has its own challenges. Brands too are living entities. They breathe like normal human being. Brand communication challenges will always be part of brand’s cycle. Knowing this early will help brand custodians and communicators to be proactive instead of being reactive]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Platform 9.0: 7 vital lessons brands can adopt</title>
		<link>http://yinkaolaito.com/2011/10/platform-9-0-7-vital-lessons-brands-can-adopt/</link>
		<comments>http://yinkaolaito.com/2011/10/platform-9-0-7-vital-lessons-brands-can-adopt/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 11:03:59 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Bloggers relations]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[Poju Oyemade]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Covenant Christain Centre Lagos]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3263</guid>
		<description><![CDATA[Platform 9.0 is  a yearly  event put together by one of Nigeria’s leading Non-Profits named The Platform. This outfit is    led by  Poju Oyemade. This year event was  tagged ‘Enterprise and Governance’. The event brought together local and international expert speakers selected to examine impact of governance on enterprise. The event also examined the [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Creating Brand Credibility</title>
		<link>http://yinkaolaito.com/2010/08/creating-brand-credibility/</link>
		<comments>http://yinkaolaito.com/2010/08/creating-brand-credibility/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 10:49:01 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2479</guid>
		<description><![CDATA[Branding is no doubt an essential part in business growth and development in recent times. Many businesses have been able to surmount tough market challenges as a result of the application of branding concepts. Many are still in the process of creating valuable perception in the mind of their prospects and buyers with the use [...]]]></description>
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		<slash:comments>35</slash:comments>
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		<title>Brand profitability: why the trust pathway helps</title>
		<link>http://yinkaolaito.com/2009/10/brand-profitability-why-the-trust-pathway-helps/</link>
		<comments>http://yinkaolaito.com/2009/10/brand-profitability-why-the-trust-pathway-helps/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 10:09:16 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[Trust building]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/2009/10/brand-profitability-why-the-trust-pathway-helps/</guid>
		<description><![CDATA[Trust is becoming a scarce commodity in this season;  building brand profitability through trust must now be an integral part of any brand strategy if brand must make reasonable profit. Top executives of many brands can no longer be trusted and this has affected the confidence stakeholders have in many of the brands.  Many brands’ [...]]]></description>
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		<slash:comments>32</slash:comments>
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		<title>Brand: laws of advance engagement</title>
		<link>http://yinkaolaito.com/2009/09/brand-laws-of-advance-engagement/</link>
		<comments>http://yinkaolaito.com/2009/09/brand-laws-of-advance-engagement/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 10:46:36 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[X Brand engagement]]></category>
		<category><![CDATA[Brand engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1723</guid>
		<description><![CDATA[It is is no longer news that as a brand strategist and communicator I have uncommon passion with regards to how internet, social media can aid the advance of brand’s corporate bottomline and visibility. In the past years I have dedicated time to acquiring and making available relevant knowledge that can aid brand engagement whether [...]]]></description>
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		<slash:comments>16</slash:comments>
		</item>
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		<title>Successful brand activation process</title>
		<link>http://yinkaolaito.com/2009/07/successful-brand-activation-process/</link>
		<comments>http://yinkaolaito.com/2009/07/successful-brand-activation-process/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 11:45:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand process management]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[process management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1492</guid>
		<description><![CDATA[It is becoming a difficult issue to be evasive about branding. We live, eat and drink brands. Some one has said that brands constitute the organizing mechanism that helps us navigate through each day. We are all branded even though we may not want to agree with that. Brand perceptions are result of mixed stimuli [...]]]></description>
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		<slash:comments>77</slash:comments>
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