yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We live in the age of instant-delivery. No one wants to wait. So many of us are happy if we can get someone who offers some sure tips that can help  achieve a goal faster. We sometimes forget that foundation will determine the strength and sustenance of any structure. While tips are good, understanding the [...]

In one of my previous articles here I did mention that most of our brands efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that changes are taking place from unexpected sources. The non-profits are taking the bull [...]

There are too many noises in town which are considered as adverts. An average person is exposed to a form of advertisement that is not less than a thousand a day. It may be human agent adverts exposing private body parts or the familiar mass media noise. I read recently that write up content is [...]

Half the money I spend on advertising is wasted. Now if I only know which half-John Wannamaker Advertising consumes huge budget and yet it is often does not have tangible ROI. It focus most times is not to generate sales. So why invest in it or not? Like marketing, brand advertising is to create awareness, expose [...]