yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Much has been said about Twitter. Some see it as the best thing that could have happened to them, their  businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious  to do. Whatever angle you take, you may not be [...]

Brand success hinges on several factors. There is strategy factor, market forces and time element.  Not to forget also, there is the key role of management and other brand stakeholders. Brand success requires a village mentality to really blossom. While time is considered to be of great essence, can we actually say chance or what [...]

Brand survival today is dependent on sound strategy. In addition to this the level at which the brand intimately knows its competitors is a good a factor. One of the best weapons in building sound strategy which aids brand’s prosperity is competitive intelligence. Many brands have overlooked the importance of competitive intelligence and had never [...]

Real audience engagement and bonding is a vital tool for brand success. I am constantly being fascinated by opportunities offered by social Media to brand. Social Media is an elastic rope; it keeps expanding based on the horizon of the brand custodians and communicators.  Those who see possibilities will keep experimenting while brand communicators with [...]

Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on [...]

Brand relationship marketing or management in the time past used to solely relied on an act of ensuring a brand builds and gains the support of relevant offline  industry influencers who can invariably help influence the market in favour of the brand. Beyond this, every step is put in place to ensure brand’s clients are [...]

Citizen journalism in Nigeria or elsewhere is a slippery terrain. It can be compared to a two- edged sword: it has capacity to help and hurt at the same time. We now live in open universe where nothing is hidden anymore. The consciousness of this should help us to organize our brands’ lifestyle in a [...]

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]

Social Media in Nigeria and in Africa still remains largely at the infancy stage. We must acknowledge the level of its development across African countries varies. This may be due to availability of technology, awareness, internet accessibility and bandwidth issues in various countries.  As the leading voice in Nigeria( privileged to have  spearheaded the need [...]

Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]