yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Much has been said about Twitter. Some see it as the best thing that could have happened to them, their  businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious  to do. Whatever angle you take, you may not be [...]

Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious. If you are not an [...]

A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step. More than ever before, having thousands [...]

It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]

Real audience engagement and bonding is a vital tool for brand success. I am constantly being fascinated by opportunities offered by social Media to brand. Social Media is an elastic rope; it keeps expanding based on the horizon of the brand custodians and communicators.  Those who see possibilities will keep experimenting while brand communicators with [...]

Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]

National branding is as essential as any other forms of branding. Any nation that ignores this does so at its own peril. America is not just a world leader by mouth; it has consciously raised the bar of positioning despites its multi-various challenges. Successful American leaderships, even though not at their best or perfect forms [...]

Brand communication strategy in yesteryears mainly hinged on Newspaper and print Media adverts now. If brand did not have enough fund then, it could be a mirage to think of gaining any eyeball at all. The advent of internet, technology is changing the game plan. But now it is sheer foolishness  crying because our brands [...]

Citizen journalism in Nigeria or elsewhere is a slippery terrain. It can be compared to a two- edged sword: it has capacity to help and hurt at the same time. We now live in open universe where nothing is hidden anymore. The consciousness of this should help us to organize our brands’ lifestyle in a [...]

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]