yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]

Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]

Those who understand the secret of the future know how to master the future before it arrives. They do not wait till early January before they start their New Year resolution. At the time many are still working on their resolutions, the wise brands have gone ahead through proper positioning of the brand for greater [...]

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Two days ago, the world celebrated twenty years of real world wide world inauguration that led to web 2.0 rave. Tim Berners-Lee created the first web browser, World Wide Web and posted some stuff live on the internet. The introduction of World Wide Web has changed the way we all live today. I am just [...]

Times are changing fast. Brand communication professionals around the world and Africa are discovering the old ways would not work again. What makes the matter worse today is that it appears all spaces are taken. The best way to do it for some is to narrow down from mass market to unique niche or to [...]

We live in the age of attention span deficiency. Yet brand must evolve, engage or die. There are no two ways to this. Those who understand the trick. Brand targets want to bond, but many things are craving for their attention. Like we maintained a brand must look for a space and owned it otherwise [...]

Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do [...]

Brand communication’s landscape in Africa is changing fast. Brand communication professionals in Africa cannot afford ‘sit-down look’ attitude. Everything is changing fast. Every industry and professional need to understand this if they plan to be relevant in no distance future. Brand communication around the world is becoming dynamic. The future will belong to those who [...]

Africa landscape today is ripe for social media use. There may be challenges starring the people at face, but when a brand sees and gives huge attention to challenges it will never make any outstanding move. Many B2C brands in Africa whose products are focused on grassroots appeal are still wondering, concerned about the population [...]