yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two [...]

Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the [...]

Whether we acknowledge this or not, Year 2010 is already packing its load and in less than five days, we will be flying with the wings of 2011.In the last twelve months, many brands have prospered while many have died prematurely. Some of these premature deaths were caused by brand owners who allow their own [...]

Branding is no doubt an essential part in business growth and development in recent times. Many businesses have been able to surmount tough market challenges as a result of the application of branding concepts. Many are still in the process of creating valuable perception in the mind of their prospects and buyers with the use [...]

Someone says the spelling above is not right but that is the title of a film I watched. So pardon the title spelling. Those who are close to me know I am not a huge fan of movie and films. When I take the chance to watch one it must be that I am fascinated [...]

A wing is a movable organ for flying. Wings are associated with birds or any object that flies. For most flying objects, they have at least two wings. In Europlane we have both finite and infinite wings. Research confirmed that the difference between a finite wing and an infinite wing is in that a finite [...]