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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand asset</title>
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		<title>Basic steps to rule your market</title>
		<link>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/</link>
		<comments>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 08:50:31 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[active listening]]></category>
		<category><![CDATA[African leadership]]></category>
		<category><![CDATA[Brand and etiquette]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand and visison]]></category>
		<category><![CDATA[Brand credibility]]></category>
		<category><![CDATA[brand efficiency]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Market leadership]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3423</guid>
		<description><![CDATA[As we know, developing great products or services and marketing strategies with heavy budget do not guarantee success. To be successful, a unique market to be dominated by you must be carved first. It is also wisdom to create barriers that will not be easy for the competitor to scale if the brand must continue [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to engage the right audience/target</title>
		<link>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/</link>
		<comments>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 07:54:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3250</guid>
		<description><![CDATA[For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Brand Influence or Popularity: Which camp are you?</title>
		<link>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/</link>
		<comments>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 09:01:15 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[association]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand's prosperity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3219</guid>
		<description><![CDATA[We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/feed/</wfw:commentRss>
		<slash:comments>88</slash:comments>
		</item>
		<item>
		<title>Brand communication: employees and brand awareness</title>
		<link>http://yinkaolaito.com/2011/03/brand-communication-employee-and-brand-awareness/</link>
		<comments>http://yinkaolaito.com/2011/03/brand-communication-employee-and-brand-awareness/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 10:03:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand exposure]]></category>
		<category><![CDATA[social media success]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3116</guid>
		<description><![CDATA[Whether we acknowledge this or not, employee or internal audience can be a veritable tool for brand awareness. Most employees are on major social media platforms. There have been arguments for and against the need to permit employees to use social media sites during office hours. Many employers believed that will amount to wasteful use [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/03/brand-communication-employee-and-brand-awareness/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Personal Branding: How to make your brand a showpiece</title>
		<link>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/</link>
		<comments>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:20:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[damn excuses]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Take action]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2502</guid>
		<description><![CDATA[Recently I was reading an interview in the latest edition of Personal Branding Magazine by Dan Schawbel. The interview is centred on Monica Von Neumann giving initiative. Some of the points  I gained from the interview informed the creation of this piece. A peculiar trait issue I have noticed  in many people is  that they [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Creating Brand Credibility</title>
		<link>http://yinkaolaito.com/2010/08/creating-brand-credibility/</link>
		<comments>http://yinkaolaito.com/2010/08/creating-brand-credibility/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 10:49:01 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2479</guid>
		<description><![CDATA[Branding is no doubt an essential part in business growth and development in recent times. Many businesses have been able to surmount tough market challenges as a result of the application of branding concepts. Many are still in the process of creating valuable perception in the mind of their prospects and buyers with the use [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/08/creating-brand-credibility/feed/</wfw:commentRss>
		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>Brands:How to make impacts with what you have</title>
		<link>http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/</link>
		<comments>http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 09:33:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand charity]]></category>
		<category><![CDATA[brand communication]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/</guid>
		<description><![CDATA[We know most brands are yet to recover from the recession. Most brands’ corporate social responsibilities have suffered a lot of setback because of this. Not only in our climes but I do believe everywhere. The last two years has increased the level of financial stress for Nongovernmental organizations that rely on funding from donor [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Brands: How to fund your social and cultural capital</title>
		<link>http://yinkaolaito.com/2010/07/brands-how-to-fund-your-social-and-cultural-capital/</link>
		<comments>http://yinkaolaito.com/2010/07/brands-how-to-fund-your-social-and-cultural-capital/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 08:11:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand power]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2439</guid>
		<description><![CDATA[We live in the age of information, connection and conversation. Any brand that will be successful today must understand generosity to thrive. To make impact you must go all out to help both established and upcoming brands. I am beginning to understand that you must be ready to give without a demand for returns immediately [...]]]></description>
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		<slash:comments>22</slash:comments>
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