yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step. More than ever before, having thousands [...]

Brand communication when done right helps customers to understand the brand better and it delights them to become truly committed stakeholders at the long run. This process eventually increases bottomline. For this, brand communicators must constantly seek new creative ways of connecting with its target. Often, as trained professionals, we are tuned to follow known [...]

Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]

Brands are like human being with a life of their own. Brands are living organisms with a potential to live for ages as long as humans exist. Unfortunately, brands existences depend largely on the capacity and foresight of the owners. Many   brands do experience premature death not necessarily because of the viability of the brand [...]

For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two [...]

Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by [...]

 We live in an age and time when strong audience engagement is vital. Audience engagement speaks volume when commitment is required from all the stakeholders. The varied numbers of social networking sites are not helping the matter for most brands. To some, if our audience are scattered, where do we begin from is a constant [...]

Today in history is important for Queen of England’s family.This is especially so for Prince Williams and kate. Lots of noise had been going on around the world since the two love birds formally decided to exchange engagement ring last year. The British traditional marriage is seen as larger than life event by many. The [...]

Recently I was reading an interview in the latest edition of Personal Branding Magazine by Dan Schawbel. The interview is centred on Monica Von Neumann giving initiative. Some of the points  I gained from the interview informed the creation of this piece. A peculiar trait issue I have noticed  in many people is  that they [...]

We can look at a community in different ways. But here we see a community as a group of people, who believe in an idea, choose to live together through common systems and who believe in the healthy propagation of community values, ideas. With strong community, brands have realized over the years the need to [...]