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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand association</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>12 factors that will make your community stronger</title>
		<link>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/</link>
		<comments>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 13:48:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand recognition]]></category>
		<category><![CDATA[Building brand community]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3404</guid>
		<description><![CDATA[A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: experimenting with non-conventional channels</title>
		<link>http://yinkaolaito.com/2012/02/3390/</link>
		<comments>http://yinkaolaito.com/2012/02/3390/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 11:02:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Obama 2012 political strategy]]></category>
		<category><![CDATA[Unconventional Communication platforms]]></category>
		<category><![CDATA[Brand communication strategy]]></category>
		<category><![CDATA[Obama 2012]]></category>
		<category><![CDATA[Obama and e-commerce use]]></category>
		<category><![CDATA[Obama2012 Campiagn fashion item]]></category>
		<category><![CDATA[Political strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3390</guid>
		<description><![CDATA[Brand communication when done right helps customers to understand the brand better and it delights them to become truly committed stakeholders at the long run. This process eventually increases bottomline. For this, brand communicators must constantly seek new creative ways of connecting with its target. Often, as trained professionals, we are tuned to follow known [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/3390/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand positioning: 5 pillars that help</title>
		<link>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 11:46:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand research]]></category>
		<category><![CDATA[Niche marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3382</guid>
		<description><![CDATA[Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>African brands: 5 reasons for their untimely death</title>
		<link>http://yinkaolaito.com/2011/09/african-brands-5-reasons-for-their-untimely-death/</link>
		<comments>http://yinkaolaito.com/2011/09/african-brands-5-reasons-for-their-untimely-death/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 09:51:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand cause marketing and communication]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[brand sustainance]]></category>
		<category><![CDATA[brand's authencity]]></category>
		<category><![CDATA[brand's communications]]></category>
		<category><![CDATA[Brands longevity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3259</guid>
		<description><![CDATA[Brands are like human being with a life of their own. Brands are living organisms with a potential to live for ages as long as humans exist. Unfortunately, brands existences depend largely on the capacity and foresight of the owners. Many   brands do experience premature death not necessarily because of the viability of the brand [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/african-brands-5-reasons-for-their-untimely-death/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to engage the right audience/target</title>
		<link>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/</link>
		<comments>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 07:54:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3250</guid>
		<description><![CDATA[For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Brand communication and Social Media lessons from ‘The 3 Idiots’</title>
		<link>http://yinkaolaito.com/2011/07/brand-communication-and-social-media-lessons-from-%e2%80%98the-3-idiots%e2%80%99/</link>
		<comments>http://yinkaolaito.com/2011/07/brand-communication-and-social-media-lessons-from-%e2%80%98the-3-idiots%e2%80%99/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 10:04:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand attributes]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[social media success]]></category>
		<category><![CDATA[strategy development]]></category>
		<category><![CDATA[strategy. communications strategy]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3221</guid>
		<description><![CDATA[Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/brand-communication-and-social-media-lessons-from-%e2%80%98the-3-idiots%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Audience Engagement: why your efforts suck</title>
		<link>http://yinkaolaito.com/2011/07/audience-engagement-why-your-efforts-suck/</link>
		<comments>http://yinkaolaito.com/2011/07/audience-engagement-why-your-efforts-suck/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 11:06:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3216</guid>
		<description><![CDATA[ We live in an age and time when strong audience engagement is vital. Audience engagement speaks volume when commitment is required from all the stakeholders. The varied numbers of social networking sites are not helping the matter for most brands. To some, if our audience are scattered, where do we begin from is a constant [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/audience-engagement-why-your-efforts-suck/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand Positioning through event: 5 lessons from Prince Williams and Kate’s wedding</title>
		<link>http://yinkaolaito.com/2011/04/brand-positioning-through-event-prince-williams-and-kate%e2%80%99s-wedding/</link>
		<comments>http://yinkaolaito.com/2011/04/brand-positioning-through-event-prince-williams-and-kate%e2%80%99s-wedding/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 14:46:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand anniversary]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand cause marketing and communication]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[Brands and event mangement]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand audience]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand event]]></category>
		<category><![CDATA[prince William]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3157</guid>
		<description><![CDATA[Today in history is important for Queen of England&#8217;s family.This is especially so for Prince Williams and kate. Lots of noise had been going on around the world since the two love birds formally decided to exchange engagement ring last year. The British traditional marriage is seen as larger than life event by many. The [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/04/brand-positioning-through-event-prince-williams-and-kate%e2%80%99s-wedding/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Personal Branding: How to make your brand a showpiece</title>
		<link>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/</link>
		<comments>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:20:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[damn excuses]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Take action]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2502</guid>
		<description><![CDATA[Recently I was reading an interview in the latest edition of Personal Branding Magazine by Dan Schawbel. The interview is centred on Monica Von Neumann giving initiative. Some of the points  I gained from the interview informed the creation of this piece. A peculiar trait issue I have noticed  in many people is  that they [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Merits of a brand community</title>
		<link>http://yinkaolaito.com/2009/04/merits-of-a-brand-community/</link>
		<comments>http://yinkaolaito.com/2009/04/merits-of-a-brand-community/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 10:02:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[association]]></category>
		<category><![CDATA[ebranding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1144</guid>
		<description><![CDATA[We can look at a community in different ways. But here we see a community as a group of people, who believe in an idea, choose to live together through common systems and who believe in the healthy propagation of community values, ideas. With strong community, brands have realized over the years the need to [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/04/merits-of-a-brand-community/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
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