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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand attitude</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>How to enhance brand engagement with brand platform</title>
		<link>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:23:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's pillar]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and mission statement]]></category>
		<category><![CDATA[Brand engagemenet]]></category>
		<category><![CDATA[brand's promise]]></category>
		<category><![CDATA[Brand's vale]]></category>
		<category><![CDATA[Brand's value]]></category>
		<category><![CDATA[brand'spersonality]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3375</guid>
		<description><![CDATA[Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to develop strategy that guarantees victory in crisis</title>
		<link>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:48:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand re-engineering]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Crisis management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3358</guid>
		<description><![CDATA[Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand relevance: 7 ways to strengthen your position</title>
		<link>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/</link>
		<comments>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:39:47 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audit]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand consistency]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand's loyalty]]></category>
		<category><![CDATA[brand's management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[brand strengthening]]></category>
		<category><![CDATA[Brand's authority]]></category>
		<category><![CDATA[Brand's leadership]]></category>
		<category><![CDATA[brand's power]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3285</guid>
		<description><![CDATA[Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Communication: The Gaddafi&#8217;s Style</title>
		<link>http://yinkaolaito.com/2011/10/brand-communication-the-gaddafi-style/</link>
		<comments>http://yinkaolaito.com/2011/10/brand-communication-the-gaddafi-style/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 12:59:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leaders]]></category>
		<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3276</guid>
		<description><![CDATA[I was having a conversation with someone yesterday around the former Libya Head of state. Gadafi as a brand comes across to several people in different feelings. Some believe the brand was misrepresented while there had been praises for him in few quarters.  Brand Gaddafi started well and achieved some major feats  other African Leaders [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/brand-communication-the-gaddafi-style/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>5 Hot tips to secure your brand’s future.</title>
		<link>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/</link>
		<comments>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 08:59:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3269</guid>
		<description><![CDATA[Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand Communications: 5 great routes to destroy a great brand</title>
		<link>http://yinkaolaito.com/2011/09/brand-communications-5-best-ways-to-destroy-a-brand/</link>
		<comments>http://yinkaolaito.com/2011/09/brand-communications-5-best-ways-to-destroy-a-brand/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:30:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3253</guid>
		<description><![CDATA[Brand communications aim at influencing patterns, attitudes of target towards a brand positively. In most cases, a the goal of a brand communicator is ensuring brand perception is accelerated positively. A clear knowledge to all is that no brand communications strategy can succeed on falsehood forever. It may bring immediate ‘success’ but when the falsehood [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/brand-communications-5-best-ways-to-destroy-a-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to engage the right audience/target</title>
		<link>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/</link>
		<comments>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 07:54:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3250</guid>
		<description><![CDATA[For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Brand&#8217;s habit: How to cultivate great habit that leads to success</title>
		<link>http://yinkaolaito.com/2010/12/brands-habit-how-to-cultivate-great-habit-that-leads-to-success/</link>
		<comments>http://yinkaolaito.com/2010/12/brands-habit-how-to-cultivate-great-habit-that-leads-to-success/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 10:13:22 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's habit]]></category>
		<category><![CDATA[brand's power]]></category>
		<category><![CDATA[brand's success habit]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2799</guid>
		<description><![CDATA[Today I will be examining the power of habit in human and brand’s success. Habits are formed and no one is born with one. I stand to be corrected on this though. Habit is seen as a pattern of behaviour, lifestyle, routine, custom, inclination and conventions. It is an old cliché that says ‘we form [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/12/brands-habit-how-to-cultivate-great-habit-that-leads-to-success/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Personal Branding: How to make your brand a showpiece</title>
		<link>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/</link>
		<comments>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:20:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[damn excuses]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Take action]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2502</guid>
		<description><![CDATA[Recently I was reading an interview in the latest edition of Personal Branding Magazine by Dan Schawbel. The interview is centred on Monica Von Neumann giving initiative. Some of the points  I gained from the interview informed the creation of this piece. A peculiar trait issue I have noticed  in many people is  that they [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/08/personal-branding-how-to-make-your-brand-a-showpiece/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Brands:How to make impacts with what you have</title>
		<link>http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/</link>
		<comments>http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 09:33:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand charity]]></category>
		<category><![CDATA[brand communication]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/</guid>
		<description><![CDATA[We know most brands are yet to recover from the recession. Most brands’ corporate social responsibilities have suffered a lot of setback because of this. Not only in our climes but I do believe everywhere. The last two years has increased the level of financial stress for Nongovernmental organizations that rely on funding from donor [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/07/brandshow-to-make-impacts-with-what-you-have/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
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