yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Recently someone asked me ‘what is the position of attitude in personal branding?’ Like in every sphere of life, attitude carries the highest mark. It is 100%. You either have it or lose it. Attitude is the foundation of personal branding. If you do no have right attitude you cannot fake it. No one can [...]

Sometimes we can be sincerely wrong because we do not take enough time to study how something works. Even though we put enough energy into it, the fact remains that our efforts can still be in disarray. Or what is the need for speed when destination is not properly determined and mapped out before one [...]

Innovation is KEY to keeping our brand healthy. As good as this may be, many brands are avowed to innovation because they feel it will hurt the positioning. Innovation does not necessarily to be disruptive even though it may be part of it. In my continuous research on the word “Innovation” I have come to [...]

Investment is defined as savings, outlays, deals, and ventures among many other words. ‘Social’ has the same meaning with communal, community, shared, collective etc. The combination of the two words- social investment- then can mean any deal, outlays, savings that is made towards a community and shared for collective use. In relation to personal branding, [...]