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28 July 2011 24 Comments

Brand communication and Social Media lessons from ‘The 3 Idiots’


Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by [...]

7 August 2009 11 Comments

Personal brand and attitude


Recently someone asked me ‘what is the position of attitude in personal branding?’ Like in every sphere of life, attitude carries the highest mark. It is 100%. You either have it or lose it. Attitude is the foundation of personal branding. If you do no have right attitude you cannot fake it. No one can [...]