yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Whitney Houston was a great pop singer/brand. No one can deny this fact. History has it she was the only artist to chart seven consecutive No. 1 Billboard Hot 100 hits.  Houston was a hit maker extra-ordinaries. She had talents and she worked hard on developing and maximizing these talents. This was no surprise as [...]

Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]

Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on [...]

Today, no one can deny the fact that social media has come into the mainstream. Equally true is the fact that social media is revolutionary means of building new level of relationship and organization’s bottom-line. A greater cost effective opportunity is now available to organizations (brands, development, non-profit) through with they can monitor and promote [...]

Brand communications aim at influencing patterns, attitudes of target towards a brand positively. In most cases, a the goal of a brand communicator is ensuring brand perception is accelerated positively. A clear knowledge to all is that no brand communications strategy can succeed on falsehood forever. It may bring immediate ‘success’ but when the falsehood [...]

We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and [...]

Brand perception is vital to brand success. Like we know, perception is everything. An audience may hold negative perception about a brand without any good reason. That is their opinion. Their opinions affect the success of your brand. So effort must be made to ensure audience perception of your brand is exactly what you want [...]

This morning while trying to get an idea on what to share in a business meeting, I watched series of short videos of how some  men make engagement proposal to their fiancées and spouses to be. While I will say some of these videos are full of fantasies, I am of the opinion brand communicators [...]

Today Nigerians mourn their President. Yar Adua came, saw, did his best and surrendered to death after fighting hard to win the battle.Musa Yar Adua was born about fifty eight years ago to a great family with good reputation.He was one of the privileged Northerners who had great educational background. He had Masters of Science [...]

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]