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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand audience management</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Whitney Houston’s brand: 5 lessons brand can learn</title>
		<link>http://yinkaolaito.com/2012/02/whitney-houstons-brand-5-lessons-brand-can-learn/</link>
		<comments>http://yinkaolaito.com/2012/02/whitney-houstons-brand-5-lessons-brand-can-learn/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 12:28:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[whitney Houston]]></category>
		<category><![CDATA[brand and audience management]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Lessons from Whitney Houston]]></category>
		<category><![CDATA[Whitney Houston]]></category>
		<category><![CDATA[Whitney Houston life and death]]></category>
		<category><![CDATA[Whitney Houston's brand]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3393</guid>
		<description><![CDATA[Whitney Houston was a great pop singer/brand. No one can deny this fact. History has it she was the only artist to chart seven consecutive No. 1 Billboard Hot 100 hits.  Houston was a hit maker extra-ordinaries]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/whitney-houstons-brand-5-lessons-brand-can-learn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to enhance brand engagement with brand platform</title>
		<link>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:23:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's pillar]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and mission statement]]></category>
		<category><![CDATA[Brand engagemenet]]></category>
		<category><![CDATA[brand's promise]]></category>
		<category><![CDATA[Brand's vale]]></category>
		<category><![CDATA[Brand's value]]></category>
		<category><![CDATA[brand'spersonality]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3375</guid>
		<description><![CDATA[Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online communication: Why your strategy fails</title>
		<link>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/</link>
		<comments>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:17:03 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[e-community management]]></category>
		<category><![CDATA[E-relationship building]]></category>
		<category><![CDATA[e-strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and online audience management]]></category>
		<category><![CDATA[Brand communication online]]></category>
		<category><![CDATA[E-relationship Management]]></category>
		<category><![CDATA[Social media Communication strategy. E-strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3363</guid>
		<description><![CDATA[Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Marketing: How to build a superstructure that works</title>
		<link>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/</link>
		<comments>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 11:04:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Planning social media strategy]]></category>
		<category><![CDATA[Social media execution]]></category>
		<category><![CDATA[Social Media marketing structure]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3261</guid>
		<description><![CDATA[Today, no one can deny the fact that social media has come into the mainstream. Equally true is the fact that social media is revolutionary means of building new level of relationship and organization’s bottom-line. A greater cost effective opportunity is now available to organizations (brands, development, non-profit) through with they can monitor and promote [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Brand Communications: 5 great routes to destroy a great brand</title>
		<link>http://yinkaolaito.com/2011/09/brand-communications-5-best-ways-to-destroy-a-brand/</link>
		<comments>http://yinkaolaito.com/2011/09/brand-communications-5-best-ways-to-destroy-a-brand/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:30:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3253</guid>
		<description><![CDATA[Brand communications aim at influencing patterns, attitudes of target towards a brand positively. In most cases, a the goal of a brand communicator is ensuring brand perception is accelerated positively. A clear knowledge to all is that no brand communications strategy can succeed on falsehood forever. It may bring immediate ‘success’ but when the falsehood [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/brand-communications-5-best-ways-to-destroy-a-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brand Influence or Popularity: Which camp are you?</title>
		<link>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/</link>
		<comments>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 09:01:15 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[association]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand's prosperity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3219</guid>
		<description><![CDATA[We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/feed/</wfw:commentRss>
		<slash:comments>88</slash:comments>
		</item>
		<item>
		<title>Brand perception: How online presence and testimonials help</title>
		<link>http://yinkaolaito.com/2011/05/brand-perception-how-online-presence-and-testimonials-help/</link>
		<comments>http://yinkaolaito.com/2011/05/brand-perception-how-online-presence-and-testimonials-help/#comments</comments>
		<pubDate>Mon, 23 May 2011 07:38:03 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand exposure]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[brand philosphy]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social media management]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand perception]]></category>
		<category><![CDATA[Brand understanding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3171</guid>
		<description><![CDATA[Brand perception is vital to brand success. Like we know, perception is everything. An audience may hold negative perception about a brand without any good reason. That is their opinion. Their opinions affect the success of your brand]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/05/brand-perception-how-online-presence-and-testimonials-help/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>How to win the heart of the brand audience</title>
		<link>http://yinkaolaito.com/2011/03/how-to-win-the-heart-of-the-brand-audience/</link>
		<comments>http://yinkaolaito.com/2011/03/how-to-win-the-heart-of-the-brand-audience/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 09:37:09 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand audience management]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3100</guid>
		<description><![CDATA[This morning while trying to get an idea on what to share in a business meeting, I watched series of short videos of how some  men make engagement proposal to their fiancées and spouses to be. While I will say some of these videos are full of fantasies, I am of the opinion brand communicators [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/03/how-to-win-the-heart-of-the-brand-audience/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Personal Brand: Musa Yar Adua brand</title>
		<link>http://yinkaolaito.com/2010/05/personal-brand-musa-yar-adua-brand/</link>
		<comments>http://yinkaolaito.com/2010/05/personal-brand-musa-yar-adua-brand/#comments</comments>
		<pubDate>Thu, 06 May 2010 11:46:10 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[personal branding marketing]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2279</guid>
		<description><![CDATA[Today Nigerians mourn their President. Yar Adua came, saw, did his best and surrendered to death after fighting hard to win the battle.Musa Yar Adua was born about fifty eight years ago to a great family with good reputation.He was one of the privileged Northerners who had great educational background. He had Masters of Science [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/05/personal-brand-musa-yar-adua-brand/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Will your brand still be relevant after now?</title>
		<link>http://yinkaolaito.com/2009/09/will-your-brand-still-be-relevant-after-now/</link>
		<comments>http://yinkaolaito.com/2009/09/will-your-brand-still-be-relevant-after-now/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 12:49:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand's management]]></category>
		<category><![CDATA[brand's relationship marketing]]></category>
		<category><![CDATA[brand's success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1739</guid>
		<description><![CDATA[There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/09/will-your-brand-still-be-relevant-after-now/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
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