yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Anything worth doing is worth measuring. Brand virtual effort is not a mirage. It should be measured. Talking of measurement, many are of the opinion that virtual effort is much more difficult than the traditional media activities. We must remember that when there is a new trend, possibility of measurement may seem overwhelming but that [...]

Medical profession used to be an enviable profession in those days and may be it is still one. The evidence that doctors practice safely should not be debated. Because all doctors are duty bound to practice the profession with a great sense of responsibility. A strong addiction to ethical frame work is now in highest [...]

An African adage says ‘it is because snakes do not move in group that is why a man kills them with ease’. The lesson in this adage is thought provoking. Even if men move in group and they are faced with snakes of different species, men will run. Particularly if they are not fully armed [...]