yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without [...]

As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom.  Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]

Brand survival today is dependent on sound strategy. In addition to this the level at which the brand intimately knows its competitors is a good a factor. One of the best weapons in building sound strategy which aids brand’s prosperity is competitive intelligence. Many brands have overlooked the importance of competitive intelligence and had never [...]

It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]

Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool. No serious brands have any need of long preaching to appreciate this. You [...]

Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]

Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]

Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect [...]

Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]

Brand relationship marketing or management in the time past used to solely relied on an act of ensuring a brand builds and gains the support of relevant offline  industry influencers who can invariably help influence the market in favour of the brand. Beyond this, every step is put in place to ensure brand’s clients are [...]