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Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]

Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]

Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect [...]

Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]

Brand relationship marketing or management in the time past used to solely relied on an act of ensuring a brand builds and gains the support of relevant offline  industry influencers who can invariably help influence the market in favour of the brand. Beyond this, every step is put in place to ensure brand’s clients are [...]

Brand communication strategy in yesteryears mainly hinged on Newspaper and print Media adverts now. If brand did not have enough fund then, it could be a mirage to think of gaining any eyeball at all. The advent of internet, technology is changing the game plan. But now it is sheer foolishness  crying because our brands [...]

Those who understand the secret of the future know how to master the future before it arrives. They do not wait till early January before they start their New Year resolution. At the time many are still working on their resolutions, the wise brands have gone ahead through proper positioning of the brand for greater [...]

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]

Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision. To add to this, everyone in [...]