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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand authority</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Brand positioning: 5 pillars that help</title>
		<link>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 11:46:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand research]]></category>
		<category><![CDATA[Niche marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3382</guid>
		<description><![CDATA[Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to enhance brand engagement with brand platform</title>
		<link>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:23:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's pillar]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and mission statement]]></category>
		<category><![CDATA[Brand engagemenet]]></category>
		<category><![CDATA[brand's promise]]></category>
		<category><![CDATA[Brand's vale]]></category>
		<category><![CDATA[Brand's value]]></category>
		<category><![CDATA[brand'spersonality]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3375</guid>
		<description><![CDATA[Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to develop strategy that guarantees victory in crisis</title>
		<link>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:48:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand re-engineering]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Crisis management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3358</guid>
		<description><![CDATA[Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand Communication: How feelings affect the equation</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:28:06 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[How brand's feelings affect its fortune]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand's feeling]]></category>
		<category><![CDATA[Brand's perception]]></category>
		<category><![CDATA[How feeling affects brand's fortune]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3334</guid>
		<description><![CDATA[Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand relationship marketing: How to get it right online</title>
		<link>http://yinkaolaito.com/2011/12/brand-relationship-marketing-how-to-do-it-well-online/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-relationship-marketing-how-to-do-it-well-online/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:25:54 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Online influencers' relationship mangement]]></category>
		<category><![CDATA[Online relationship management]]></category>
		<category><![CDATA[Online relationship marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brands and online influencers' relationship mangement]]></category>
		<category><![CDATA[online relationship management]]></category>
		<category><![CDATA[onlinfluencers' relation]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3304</guid>
		<description><![CDATA[Brand relationship marketing or management in the time past used to solely relied on an act of ensuring a brand builds and gains the support of relevant offline  industry influencers who can invariably help influence the market in favour of the brand. Beyond this, every step is put in place to ensure brand’s clients are [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-relationship-marketing-how-to-do-it-well-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brand Communication: Creating awareness through SEO</title>
		<link>http://yinkaolaito.com/2011/12/brand-communication-creating-awareness-through-seo/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-communication-creating-awareness-through-seo/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:01:05 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand mangement]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Online visibility]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3301</guid>
		<description><![CDATA[Brand communication strategy in yesteryears mainly hinged on Newspaper and print Media adverts now. If brand did not have enough fund then, it could be a mirage to think of gaining any eyeball at all. The advent of internet, technology is changing the game plan. But now it is sheer foolishness  crying because our brands [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-communication-creating-awareness-through-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Positioning: best ways to maximize 2012 opportunities</title>
		<link>http://yinkaolaito.com/2011/12/brand-positioning-best-ways-to-maximize-2012-opportunities/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-positioning-best-ways-to-maximize-2012-opportunities/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 07:42:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand opportunitity]]></category>
		<category><![CDATA[Opportunities in 2012]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[branding and planning]]></category>
		<category><![CDATA[opportunities in 2012]]></category>
		<category><![CDATA[vision an branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3288</guid>
		<description><![CDATA[Those who understand the secret of the future know how to master the future before it arrives. They do not wait till early January before they start their New Year resolution. At the time many are still working on their resolutions, the wise brands have gone ahead through proper positioning of the brand for greater [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-positioning-best-ways-to-maximize-2012-opportunities/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Brand relevance: 7 ways to strengthen your position</title>
		<link>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/</link>
		<comments>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:39:47 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audit]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand consistency]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand's loyalty]]></category>
		<category><![CDATA[brand's management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[brand strengthening]]></category>
		<category><![CDATA[Brand's authority]]></category>
		<category><![CDATA[Brand's leadership]]></category>
		<category><![CDATA[brand's power]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3285</guid>
		<description><![CDATA[Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Hot tips to secure your brand’s future.</title>
		<link>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/</link>
		<comments>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 08:59:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3269</guid>
		<description><![CDATA[Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand leadership through strategic communication</title>
		<link>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/</link>
		<comments>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:58:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading brands]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand's equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3242</guid>
		<description><![CDATA[Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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