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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand authority</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Social media Success: impact of external links</title>
		<link>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/</link>
		<comments>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/#comments</comments>
		<pubDate>Mon, 07 May 2012 08:28:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Africa and Social media use]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[External link value. SEO]]></category>
		<category><![CDATA[Online influencers]]></category>
		<category><![CDATA[Social media Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3436</guid>
		<description><![CDATA[I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebecca Malope brand: Talent, Dedication and Persistence factor</title>
		<link>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/</link>
		<comments>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:59:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Rebecca Malope]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[South Africa Gospel Artise]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand dedication]]></category>
		<category><![CDATA[Personal Branding Development]]></category>
		<category><![CDATA[South Africa Artiste]]></category>
		<category><![CDATA[South Africa Queen of Gospel]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3430</guid>
		<description><![CDATA[As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom.  Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How to annex Competitive intelligence</title>
		<link>http://yinkaolaito.com/2012/03/brand-communication-how-to-annex-competitive-intelligence/</link>
		<comments>http://yinkaolaito.com/2012/03/brand-communication-how-to-annex-competitive-intelligence/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 11:30:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Competitive]]></category>
		<category><![CDATA[Competitive intelligence]]></category>
		<category><![CDATA[Corporate Communication]]></category>
		<category><![CDATA[Corporate Intelligence]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3409</guid>
		<description><![CDATA[Brand survival today is dependent on sound strategy. In addition to this the level at which the brand intimately knows its competitors is a good a factor. One of the best weapons in building sound strategy which aids brand’s prosperity is competitive intelligence. Many brands have overlooked the importance of competitive intelligence and had never [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Communication: How online media enhance brand’s power.</title>
		<link>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 10:23:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and story telling online]]></category>
		<category><![CDATA[Building brand support]]></category>
		<category><![CDATA[Leading a crusade through Online Media]]></category>
		<category><![CDATA[Media Relevance]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Online Media initiatives]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3398</guid>
		<description><![CDATA[It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Media: five ways to Increase brand relevance and authority</title>
		<link>http://yinkaolaito.com/2012/02/online-media-five-ways-to-increase-brand-relevance-and-authority/</link>
		<comments>http://yinkaolaito.com/2012/02/online-media-five-ways-to-increase-brand-relevance-and-authority/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 11:32:16 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Online relationship management]]></category>
		<category><![CDATA[Online relationship marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand power]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[market leadership strategy]]></category>
		<category><![CDATA[Online Media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3396</guid>
		<description><![CDATA[Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/online-media-five-ways-to-increase-brand-relevance-and-authority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand positioning: 5 pillars that help</title>
		<link>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 11:46:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand research]]></category>
		<category><![CDATA[Niche marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3382</guid>
		<description><![CDATA[Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to enhance brand engagement with brand platform</title>
		<link>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:23:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's pillar]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and mission statement]]></category>
		<category><![CDATA[Brand engagemenet]]></category>
		<category><![CDATA[brand's promise]]></category>
		<category><![CDATA[Brand's vale]]></category>
		<category><![CDATA[Brand's value]]></category>
		<category><![CDATA[brand'spersonality]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3375</guid>
		<description><![CDATA[Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to develop strategy that guarantees victory in crisis</title>
		<link>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:48:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand re-engineering]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Crisis management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3358</guid>
		<description><![CDATA[Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How feelings affect the equation</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:28:06 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[How brand's feelings affect its fortune]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand's feeling]]></category>
		<category><![CDATA[Brand's perception]]></category>
		<category><![CDATA[How feeling affects brand's fortune]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3334</guid>
		<description><![CDATA[Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand relationship marketing: How to get it right online</title>
		<link>http://yinkaolaito.com/2011/12/brand-relationship-marketing-how-to-do-it-well-online/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-relationship-marketing-how-to-do-it-well-online/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:25:54 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Online influencers' relationship mangement]]></category>
		<category><![CDATA[Online relationship management]]></category>
		<category><![CDATA[Online relationship marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brands and online influencers' relationship mangement]]></category>
		<category><![CDATA[online relationship management]]></category>
		<category><![CDATA[onlinfluencers' relation]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3304</guid>
		<description><![CDATA[Brand relationship marketing or management in the time past used to solely relied on an act of ensuring a brand builds and gains the support of relevant offline  industry influencers who can invariably help influence the market in favour of the brand. Beyond this, every step is put in place to ensure brand’s clients are [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-relationship-marketing-how-to-do-it-well-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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