yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Those who understand the secret of the future know how to master the future before it arrives. They do not wait till early January before they start their New Year resolution. At the time many are still working on their resolutions, the wise brands have gone ahead through proper positioning of the brand for greater [...]

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]

Today, no one can deny the fact that social media has come into the mainstream. Equally true is the fact that social media is revolutionary means of building new level of relationship and organization’s bottom-line. A greater cost effective opportunity is now available to organizations (brands, development, non-profit) through with they can monitor and promote [...]

Brands are like human being with a life of their own. Brands are living organisms with a potential to live for ages as long as humans exist. Unfortunately, brands existences depend largely on the capacity and foresight of the owners. Many   brands do experience premature death not necessarily because of the viability of the brand [...]

Times are changing fast. Brand communication professionals around the world and Africa are discovering the old ways would not work again. What makes the matter worse today is that it appears all spaces are taken. The best way to do it for some is to narrow down from mass market to unique niche or to [...]

When we see successful brands excelling in their marketing activities, we often think marketing is magic and there must be some charms  we need to look out for. This may seem true in some ways, but the real truth about marketing is it is not a magic but more of a science. It follows verifiable [...]

Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do [...]

Running a successful campaign offline is a great work for many. I have been asked severally why I think most campaigns do not achieve their aims. I do think some of the reasons for this include the reason, wrong strategy and lack of appropriate planning as well as targeting. Running a campaign offline is hard, [...]

Content marketing is now a veritable weapon in creating brand awareness. Content creation has also been seen to help brand understanding, brand education, word-of-mouth, increase brand credibility and loyalty. Start-up and medium scale brands now have better chances in exposing their brands to their targets if they understand the secret of helpful and highly relevant [...]