yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]

Today, Music industry has enjoyed opportunities offered by social media. Music is said to be the food of love. Real Music, artistes have changed the political and economic landscapes with philosophical lyrics. Unlike before when Artistes are at the mercy of producers and promoters, social media has helped in popularizing known and unknown artistes. If [...]

Running a successful campaign offline is a great work for many. I have been asked severally why I think most campaigns do not achieve their aims. I do think some of the reasons for this include the reason, wrong strategy and lack of appropriate planning as well as targeting. Running a campaign offline is hard, [...]

It is no longer news that Social Media helps businesses generate better connections with target audiences and creates awareness, leads generation which in due course improves ROI. Brand visibility today is non-negotiable business strategy. The world is now a tab away. Those who think staying in a local physical terrain and remaining there is the [...]

We live in the age of conversation enabled by web 2.0. According to a PR Newswire white paper, ‘Social networks are enabling a vast increase in consumer interactions. As people engage each other regarding the subjects – and brands – they know well or want to know better, the millions of conversations occurring daily (including [...]

Last year October I was privileged to be part of a top-notched 20 African media (main/social) experts that was drafted to suggest new communication perspective for a UN Agency in African Region. The Agency aimed to increase its relevance, visibility and give prominence to its work in the continent. In the course of the meeting, [...]

In today’s world, campaign seems to be loosing the grip it used to have. Campaign used to be the magic wand that sold the idea to people. It used to be the last card when a brand, idea, product or service is not doing well and brand owners need to reinvent or rejuvenate the brand. [...]