yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media has come to mainstream. It is unimaginable what the world will look like without these tools. Social media is no longer a tool for conversation but it has become money spinning wheels for the initiators. Mark zukerberg has moved to 29th     position of the World richest person. No thanks to recent FaceBook IPO. [...]

Much has been said about Twitter. Some see it as the best thing that could have happened to them, their  businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious  to do. Whatever angle you take, you may not be [...]

I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without [...]

As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom.  Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]

As we know, developing great products or services and marketing strategies with heavy budget do not guarantee success. To be successful, a unique market to be dominated by you must be carved first. It is also wisdom to create barriers that will not be easy for the competitor to scale if the brand must continue [...]

Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious. If you are not an [...]

Marketplace is made up of several dynamics. Brand’s sustainability and relevance is hinged on its ability to understand and work with these dynamics while it last. A Nigerian adage captures this well when it states ‘because the future does not look exactly like today is the reason why the soothsayer consults his oracle every five [...]

Even though social marketing has become part of the jargons we need to learn, mastering the skills that count for success is still an issue with many professionals. Like a fish out of water struggling for survival, many digital marketers are struggling hard to outdo others without basic understanding of the terrain or what really [...]

A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step. More than ever before, having thousands [...]

It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]