yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The main idea of marketing is the reconciliation/negotiation of possibilities of a company and customers’ desire in order to appease both sides. Every marketing initiative is a process and not an event. If this is not true then you may be running towards bankruptcy.  We live in an interesting age and time. People say nothing [...]

Knowledge about brand is unending. It is only a foolish person who says he knows it all. Today, I am able to confirm I do not know as I ought to know. We have been working hard on convincing ourselves on a better way to enlighten a friend who feels with thousands of followers, he [...]

A brand’s life, like that of human is full of dynamics. Not obeying these dynamics as at when due makes life worthless. It is no longer news the great brand-Kodak, is gone and never to remain relevant again. The hand writing on the wall was obvious for this former strong analog film brand. It had [...]

Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on [...]

Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect [...]

Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]

Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]

National branding is as essential as any other forms of branding. Any nation that ignores this does so at its own peril. America is not just a world leader by mouth; it has consciously raised the bar of positioning despites its multi-various challenges. Successful American leaderships, even though not at their best or perfect forms [...]

Effective brand communication rests on certain pillars. Some of which include listening, speaking: oral or writing, message, medium and target. Each pillar is important and none can be overlooked if brand communication effort is going to be successful. In this piece, we will be looking at one of the pillars which is listening. Listening is [...]

Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]