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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand communication</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Social media: when your message is misinterpreted</title>
		<link>http://yinkaolaito.com/2012/05/social-media-when-your-message-is-misinterpreted/</link>
		<comments>http://yinkaolaito.com/2012/05/social-media-when-your-message-is-misinterpreted/#comments</comments>
		<pubDate>Tue, 22 May 2012 12:55:02 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand Message]]></category>
		<category><![CDATA[Brand Message Failure]]></category>
		<category><![CDATA[Communication Failure]]></category>
		<category><![CDATA[Online Communication Failure]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3444</guid>
		<description><![CDATA[Social media has come to mainstream. It is unimaginable what the world will look like without these tools. Social media is no longer a tool for conversation but it has become money spinning wheels for the initiators. Mark zukerberg has moved to 29th     position of the World richest person. No thanks to recent FaceBook IPO]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/social-media-when-your-message-is-misinterpreted/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter: my 7 hot and smoking truths for success</title>
		<link>http://yinkaolaito.com/2012/05/twitter-my-7-hot-and-smoking-truths-for-success/</link>
		<comments>http://yinkaolaito.com/2012/05/twitter-my-7-hot-and-smoking-truths-for-success/#comments</comments>
		<pubDate>Tue, 08 May 2012 09:07:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[active listening]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and listening]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand and listening]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Online media advantage]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter lessons]]></category>
		<category><![CDATA[Twitter value]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3439</guid>
		<description><![CDATA[Much has been said about Twitter. Some see it as the best thing that could have happened to them, their  businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious  to do. Whatever angle you take, you may not be [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/twitter-my-7-hot-and-smoking-truths-for-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media Success: impact of external links</title>
		<link>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/</link>
		<comments>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/#comments</comments>
		<pubDate>Mon, 07 May 2012 08:28:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Africa and Social media use]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[External link value. SEO]]></category>
		<category><![CDATA[Online influencers]]></category>
		<category><![CDATA[Social media Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3436</guid>
		<description><![CDATA[I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebecca Malope brand: Talent, Dedication and Persistence factor</title>
		<link>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/</link>
		<comments>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:59:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Rebecca Malope]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[South Africa Gospel Artise]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand dedication]]></category>
		<category><![CDATA[Personal Branding Development]]></category>
		<category><![CDATA[South Africa Artiste]]></category>
		<category><![CDATA[South Africa Queen of Gospel]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3430</guid>
		<description><![CDATA[As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom.  Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Basic steps to rule your market</title>
		<link>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/</link>
		<comments>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 08:50:31 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[active listening]]></category>
		<category><![CDATA[African leadership]]></category>
		<category><![CDATA[Brand and etiquette]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand and visison]]></category>
		<category><![CDATA[Brand credibility]]></category>
		<category><![CDATA[brand efficiency]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Market leadership]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3423</guid>
		<description><![CDATA[As we know, developing great products or services and marketing strategies with heavy budget do not guarantee success. To be successful, a unique market to be dominated by you must be carved first. It is also wisdom to create barriers that will not be easy for the competitor to scale if the brand must continue [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How to avoid disaster</title>
		<link>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/</link>
		<comments>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:33:13 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and its stakeholders]]></category>
		<category><![CDATA[Brand communication crisis]]></category>
		<category><![CDATA[Brand communication strategy]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Communication process and procedure]]></category>
		<category><![CDATA[Communication strategy]]></category>
		<category><![CDATA[effective Communication strategy]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3419</guid>
		<description><![CDATA[Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 routes to marketplace irrelevance</title>
		<link>http://yinkaolaito.com/2012/03/6-routes-to-marketplace-irrelevance/</link>
		<comments>http://yinkaolaito.com/2012/03/6-routes-to-marketplace-irrelevance/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 08:17:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand consistency]]></category>
		<category><![CDATA[Brand irrelance]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand failure]]></category>
		<category><![CDATA[Brand inconsistency]]></category>
		<category><![CDATA[Brand irrelevance]]></category>
		<category><![CDATA[Causes of Brand Failure]]></category>
		<category><![CDATA[Market dynamics]]></category>
		<category><![CDATA[market forces]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3414</guid>
		<description><![CDATA[Marketplace is made up of several dynamics. Brand’s sustainability and relevance is hinged on its ability to understand and work with these dynamics while it last. A Nigerian adage captures this well when it states ‘because the future does not look exactly like today is the reason why the soothsayer consults his oracle every five [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/6-routes-to-marketplace-irrelevance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 major factors that make social marketing successful</title>
		<link>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/</link>
		<comments>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 11:07:02 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media and governance]]></category>
		<category><![CDATA[Social media and leadership]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Digital Marketing Success]]></category>
		<category><![CDATA[Pillars of successful Social Marketing]]></category>
		<category><![CDATA[Social Media marketing Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3411</guid>
		<description><![CDATA[Even though social marketing has become part of the jargons we need to learn, mastering the skills that count for success is still an issue with many professionals. Like a fish out of water struggling for survival, many digital marketers are struggling hard to outdo others without basic understanding of the terrain or what really [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 factors that will make your community stronger</title>
		<link>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/</link>
		<comments>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 13:48:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand recognition]]></category>
		<category><![CDATA[Building brand community]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3404</guid>
		<description><![CDATA[A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How online media enhance brand’s power.</title>
		<link>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 10:23:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and story telling online]]></category>
		<category><![CDATA[Building brand support]]></category>
		<category><![CDATA[Leading a crusade through Online Media]]></category>
		<category><![CDATA[Media Relevance]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Online Media initiatives]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3398</guid>
		<description><![CDATA[It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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