yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Whether we acknowledge this or not, Year 2010 is already packing its load and in less than five days, we will be flying with the wings of 2011.In the last twelve months, many brands have prospered while many have died prematurely. Some of these premature deaths were caused by brand owners who allow their own [...]

I am a lover of biographies for in them you find the nuggets that made the people who have gone ahead of you and in them are lessons to learn when you are trying to either build a brand or an empire. Biographies open our eyes and give us insight to what we usually called [...]

We live in the age of information, connection and conversation. Any brand that will be successful today must understand generosity to thrive. To make impact you must go all out to help both established and upcoming brands. I am beginning to understand that you must be ready to give without a demand for returns immediately [...]

Many-brand owners as well as community leaders, wonder why their online communities do not enjoy active participation. Online community like brands needs a lot of emotional interactions to promote active members’ involvement. Online community aim must rest on a regular provision, satisfaction of building common interest that endears community member to each other. Not that [...]

We can look at a community in different ways. But here we see a community as a group of people, who believe in an idea, choose to live together through common systems and who believe in the healthy propagation of community values, ideas. With strong community, brands have realized over the years the need to [...]